Gen Marketer

We're building the world's largest hydration platform to replace a $1.5 trillion industry controlled by Coca-Cola and Pepsi — companies selling sugar water in plastic. Their model is stuck in the past. We're changing that, from the workplace.

In 2025: #2 fastest growing tech company in the Netherlands (Deloitte Fast50). #30 fastest growing in Europe (Sifted250). We're an AI-native company — AI is how we build, not an afterthought.

Aquablu is scaling fast across 16 European markets. We're looking for a Generalist Marketer to orchestrate our marketing across direct and partner channels — with AI at the core of how you work.

This is not a specialist role. Not a "pick your lane" role.

You’ll design and run integrated campaigns, own partner marketing across Europe, and use AI to move faster and hit harder. You sit at the intersection of product, sales, and leadership — connecting dots and making things happen.

• Partner marketing — across 16 European markets. Build positioning, messaging, and sales enablement per market and partner profile. Track activation and pipeline contribution

• Campaign orchestration — integrated, multi-channel programs combining content, creative, and distribution. Outcomes, not isolated tactics

• AI-powered execution — tools, workflows, agents. You use them yourself and train the team. This isn't optional — it's how we work

• Audience-first strategy — deep understanding of our ICPs (Facility Managers and Operations Leaders in Tech/SaaS and Law/Tax). Translate insights into positioning and GTM priorities

• Cross-functional leadership — connector between marketing, product, sales, and leadership. Keep everyone aligned on strategy and pipeline

• Stack & efficiency — build an AI-first marketing stack, own the budget with finance, and measure what matters

Must-haves

• 5–8+ years in B2B and B2C startup marketing across multiple subfunctions

• π-shaped: depth in 1–2 areas, fluency across all major marketing functions

• Proven track record of cross-channel campaigns with measurable commercial impact

• Genuinely AI-native — hands-on with tools, agents, and workflows, and able to teach others

• Scrappy operator who thrives in ambiguity and rolls up their sleeves

• Experience launching products or entering new markets

• Based in/close to Amsterdam or willing to relocate

• Able to work 4 days on-site at our HQ in Amsterdam

Nice to haves

• Partner or ecosystem marketing experience

• Signal-based or account-driven campaigns

• Multi-market European GTM experience

• Early-stage startup or scale-up background

💰 58-72k gross annually (based on experience)

🚆 Travel compensation >10km

📈 Equity through our Aquablu for All plan – because everyone shares in what we’re building

🌴 26 paid vacation days

👴 Pension Plan by Zwitserleven

☀️ Quarterly team events at our HQ in Amsterdam (Houthavens)

💧 Unlimited Aquablu (of course)

🎬 Curious about our story & culture? Check our documentaries on Youtube!