Senior CRM Strategist

As a Senior CRM & Marketing Strategist at DEPT®, you are the architect of the client’s relationship strategy. You aren’t managing email campaigns; you are owning the Loyalty and Audience agenda. You will act as the strategic lead for well-known brands, translating goals into sophisticated, data-driven relationship (CRM) roadmaps. Through a loyalty and an audience-first lens, you will navigate complex corporate landscapes to defend CRM investments, optimize customer relationships and ensure that every interaction is a step toward long-term brand engagement.

• CRM Visionary: Own the end-to-end loyalty narrative for the client, defining the customer agenda and ensuring ambition across all marketing activities.
• Strategic Relationship/Lifecycle Management: Develop end-to-end loyalty propositions and customer experience strategies to cultivate long-term brand engagement.
• Data-Driven Insights: Analyze customer behavior, preferences, and lifetime value to identify target audience segments and frameworks.
• Stakeholder Navigator: Serve as a primary point of contact for strategy, navigating complex client environments with sensitivity, authority, and confidence.
• Performance Optimization: Critically analyze and interpret strategy effectiveness through metrics such as customer retention rate, repeat purchase rate, and ROI.
• Cross-Disciplinary Orchestration: Act as the vital link between CRM, data, creative, and tech to create truly integrated, full-funnel experiences.
• Growth Invention: Proactively spot opportunities to expand the scope of work into broader strategic territories, participating in new business pitches locally and globally.
• Practice Leadership: Drive our internal knowledge, staying ahead of industry trends to ensure our Relationship & CRM Strategies remain cutting‑edge.

• A seasoned digital marketing strategist with extensive experience in CRM, loyalty propositions, programs, and audience-centric strategies, preferably at an agency.
• A full-funnel architect with a deep understanding of CRM and marketing automation, with a solid foundation in the interplay between creative, data and performance.
• Ability to translate business strategy to implementation by giving advice, creating roadmaps, and proposing innovative concepts.
• Strong communication skills to explain complex data and information in an easy and understandable manner to senior client leadership.
• Proactive mindset with the critical ability to distinguish between theoretical strategy and immediate action.
• Natural networker who brings together different disciplines and specialists to deliver a unified vision.
• Fluency in both German and English, capable of leading high-level strategic discussions in both languages.

• Health benefits through the OpenUp platform and a multisport programme.
• Opportunity to work with excellent clients, both local and global, and celebrate successes together.
• Support for professional development through training, development and certifications.
• Global annual DEPT® Cares Month, where employees collectively donate their skills to support local charities.

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.