We're looking for an Account Marketing Lead to drive integrated, consumer‑led marketing strategies for a major strategic account partner in the EMEA region at a prominent apparel brand.
In this role, you will turn global and regional brand direction into impactful, partner‑specific plans that build demand, elevate brand expression, and support commercial growth.
The ideal candidate combines strategic thinking with precise execution and excels at navigating complex, cross‑functional environments.
Key Responsibilities Account Marketing Strategy & Seasonal Planning- Develop account‑specific strategies and seasonal plans aligned with brand and marketplace priorities.
- Localize global and regional direction into relevant partner stories and product priorities.
- Identify key moments and opportunities to maximize impact.
- Lead campaign planning from briefing through execution and seasonal recap.
- Define objectives, audiences, product focus, marketing mix, and timelines.
- Align internal teams across brand, digital, retail, media, and more.
- Build strong relationships with the account's marketing teams.
- Influence partner plans to ensure premium brand storytelling and execution.
- Bring multiple teams together without formal authority.
- Manage athlete‑related approvals and rights usage.
- Closely partner with merchandising and commercial teams for product‑aligned plans.
- Own governance, timelines, and approval processes.
- Track performance against KPIs and deliver actionable recaps.
- Strong background in account, brand, retail, or integrated marketing.
- Proven ability to drive complex, multi‑stakeholder initiatives.
- Experience with wholesale or strategic retail partners is a plus.
- Strategic mindset with sharp executional skills.
- Ability to influence and align across a matrixed organization.
- Excellent communication, project management, and organization.
- Solid understanding of consumer journeys, retail environments, and brand storytelling
- Start date: February
- Location: Hybrid, Hilversum
- Duration: 6+ months (plus potential extensions)
- Salary/Hourly rate: Please let us know your expectations.
Interested? Please apply via the link below with your updated CV, or reach out directly with your updated CV to m.tshangana(a)globalenterprisepartners.com.
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