We are looking for a part-time (30.4 hours per week), creative and driven Junior Marketing Executive who is ready to start their marketing career in the hospitality industry. This is an ideal first marketing role for someone eager to gain hands-on experience and grow within a dynamic hotel environment.
In this entry-level position, you will support a variety of marketing activities across both hotel properties and their F&B outlets. You will work closely with the Cluster Marketing Manager, contributing to campaigns, content, communications, and partnerships that bring our brands to life. This job falls into the scale 5 of horeca salary scale table.
About us:
Welcome to Crowne Plaza Amsterdam – South and voco® The Hague, two distinct IHG Hotels where you’ll experience the best of both worlds.
At Crowne Plaza Amsterdam – South, business meets comfort in the lively Zuidas district, with 207 rooms, 7 meeting venues, and vibrant spots like De Japanner Zuid and the Manhattan Lounge-Bar.
At voco® The Hague, an iconic former bank building has been transformed into a stylish hotel with 204 elegant rooms and a warm, welcoming team.
Together, these two hotels offer the perfect place to learn, grow, and connect within the IHG Hotels & Resorts family.
Your day to day:
Write and publish engaging blog posts about local events, city happenings, and hotel offerings
Draft and distribute press releases for hotel news, promotions, and announcements
Execute email marketing campaigns and newsletters for guests and partners
Support OTA (Online Travel Agency) management and third-party platform partnerships
Assist with promotional campaigns to drive direct bookings and F&B revenue
Coordinate with local press and media for coverage and partnerships
Support loyalty app promotions and campaigns
Update website content to ensure accuracy and relevance
Manage guest communication touchpoints across the properties (elevators, TV screens, in-room materials)
Support internal communications about new offerings and updates
Assist with marketing collateral for hotel services and events
Coordinate marketing support for F&B events and activations
Handle ad-hoc marketing requests and quick-turnaround projects
Job Requirements:
Bachelor's degree in marketing, Communications, or a related field
Marketing experience preferred in Hospitality or F&B
Copywriting skills with the ability to adapt tone across different channels
Experience with Canva for content management and design
Experience with email marketing platforms
Understanding of online booking platforms and the guest journey
Creative mindset with a strong eye for brand consistency
Ability to manage multiple projects and meet deadlines
Excellent written communication skills in English
Nice to have:
Experience with hospitality booking systems
Knowledge of local tourism and destination marketing
Dutch language skills
Photography and video editing skills
Understanding of influencer marketing best practices
Familiarity with Google Analytics and social media insights
At Crowne Plaza Amsterdam – South and voco® The Hague, we make sure you feel right at home with:
Employee discount for all 6000+ IHG hotels worldwide
Friends & family rates to share with your loved ones
Travel allowance based on commuting distance
A paid day off for volunteering
Homemade lunch or dinner during working hours
Opportunities for personal development, training, and coaching
A CultuurWerkt!/Alleo account for discounts on theatre, cinema, and more
A discount on ClassPass
Discount on collective health insurance
For your birthday: choose between a paid day off or a voucher
An In-House Experience including breakfast, dinner, and drinks
A fun, international team that values teamwork, laughter, and growth
Regular staff events, parties, and departmental outings
Access to IHG’s myWellbeing program, supporting your lifestyle, health, and career development