B2B Marketing Lead

Location: Amsterdam
Hours: Full-time
Contract: 6 months, freelancers only
Language: English

One of our trusted international partners is seeking a strategic and impact-driven B2B Marketing Lead to shape how global partners experience their brand. This role sits at the centre of their B2B marketing communications and plays a key role in strengthening partner relationships, elevating brand perception, and supporting commercial growth.

In this position, you will design and deliver global content strategies for key partner audiences, including supply, demand, technology, and industry, translating business priorities into compelling narratives that land across multiple channels. You'll work cross‑functionally with communications managers, product marketing managers, and channel owners, while partnering closely with the Accommodations Business Unit and other verticals to ensure consistency, clarity, and impact.

This is a unique opportunity to lead content at scale within a fast‑moving, international organisation and to influence global storytelling across partner-facing touchpoints.

• Develop and drive global B2B content strategies for partner audiences.
• Translate complex business priorities into compelling, data-driven content plans.
• Ensure all content aligns with tone of voice, brand standards, and partner messaging frameworks.

• Partner with communications, product marketing, and channel teams to execute integrated narratives.
• Build strong relationships with the Accommodations Business Unit and other partner verticals.
• Own and prioritise the partner content backlog, ensuring alignment with business needs.

• Oversee delivery of written, video, and social content for partner channels.
• Act as guardian of B2B content quality, governance, and brand consistency.
• Ensure content is cohesive, accurate, and impactful across all partner touchpoints.

• Use data, research, and insights to shape content decisions.
• Measure performance across engagement, perception, and behavioural metrics.
• Report findings and drive continuous optimisation.

• 5+ years of experience in content strategy or content marketing within a global organisation.
• Proven track record in designing, executing, and evaluating multi‑channel content strategies.
• Strong ability to translate data and insights into actionable content direction.
• Experience thriving in complex, multi‑stakeholder environments.
• Solid understanding of content governance, localisation, and SEO principles.
• Experience with AI‑driven content tools.
• Excellent communication and copyediting skills in English.

• A high‑impact global role within an international organisation.
• Hybrid working model (2-3 days remote).
• Competitive freelance rate.
• A collaborative, diverse environment based in a modern Amsterdam office.

If you're ready to shape global B2B content strategy and make a meaningful impact on partner communications, we'd love to hear from you. Apply now via our website or reach out to Nick Keizer at n.keizer(a)jpgray.nl for more information.

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