Principal Frontend Engineer | Rotterdam

Join us on our mission to build the world’s most efficient platform for customized products. As we scale fast, we’re evolving our entire frontend landscape and we’re looking for a Principal Frontend Engineer to lead the way. You’ll be based in our Rotterdam HQ, taking ownership of our most frontend-heavy applications and playing a key role in shaping a high-performing, modern engineering environment.

• Lead our frontend architecture – You’ll be the go-to person for everything frontend—making sure decisions are aligned, scalable, and not stuck in silos.
• Drive speed through smart engineering – We're shifting toward AI-enhanced workflows that remove friction and accelerate delivery. You'll help us embed that mindset and approach in every sprint.
• Keep us shipping – We work in a two-week delivery cadence, focused on calm, consistent progress that drives commercial outcomes fast.
• Remove friction, increase flow – You’ll spot the bottlenecks before they happen and design smarter, simpler systems to keep the team moving.
• Champion decoupling and modular design – From headless architectures (Vue.js/NUXT) to backend-agnostic frontends, you’ll help us build for speed, scale, and flexibility.

• Architectural Leader – You think big-picture and long-term, aligning fragmented efforts into a single, future-ready architecture.
• Team Builder – You share your knowledge, coach senior engineers, and lead by example, across borders and time zones.
• Tech Expert – You’re fluent in modern frameworks (Vue.js/NUXT) and know how to build clean, modular, API-first systems.
• Performance-Minded – You obsess over mobile speed and frontend efficiency, not for vanity, but because it drives business.
• Fast & Pragmatic – You ship. You simplify. You make things work today, and improve them tomorrow.
• Present in Rotterdam – You’re available to work from our Rotterdam office 5 days a week.
• Close enough to commute – Ideally, you live within 60 minutes of the office, one way.

• Experience in e-commerce or high-growth tech environments.
• Hands-on experience transitioning from monolithic to headless architectures.

🎯 Career Growth & Development: Room to Design Yourself, opportunities grow quickly within and beyond HelloPrint.

🌍 International Experience: Work in a diverse team of 150+ professionals from 34+ nationalities in our Rotterdam or Valencia office.

🚀 Innovation & Impact: Shape the future of customized products in a high-growth, tech-driven company where your ideas make a real difference.

💡 Collaboration & Ownership: Work with experienced leaders, take initiative, and drive meaningful projects with the freedom to innovate.

💰 Competitive Salary & Benefits: including 24/7 access to our HelloFit gym, OneFit discount, and company-sponsored healthy meals every day.

Are You Ready to Build the Future? This isn’t a job for just anyone. We need bold thinkers, fast executors, and AI-first problem solvers. If that sounds like you, apply now. Let’s redefine an industry together.

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