SENIOR BRAND MANAGER BIFI – JACK LINK’S

Jack Link’s, a family-owned and value-driven business, is dedicated to crafting protein-packed snacks loved by consumers worldwide. The company’s brands include some of the fastest-growing and most innovative protein snack brands such as Jack Link’s, BiFi, and Peperami. The spacious and modern Jack Link’s EMEA headquarters is located in the vibrant Amsterdam Houthavens, hosting a highly international team with more than 25 nationalities. The EMEA team is committed to expanding its presence in the region and becoming the leader in branded protein snacks.

In their fast-paced, international office in Amsterdam, we are looking for a:

SENIOR BRAND MANAGER BIFI

The role involves growing the BiFi brand in the Netherlands by co-developing and executing the brand marketing plan, including innovation development and market implementation. The successful candidate will lead consumer-led initiatives to increase brand relevance and penetration, supporting sales initiatives in the market. The position reports to the Head of the BiFi brand EMEA, Johannes Muller.

• Develop and implement brand strategy and positioning, and evaluate effectiveness;
• Set up marketing plans for BiFi to achieve brand and commercial goals;
• Manage development, implementation, and analysis of annual brand and communication strategies (ATL & BTL campaigns, media);
• Oversee NPD launches, working cross-functionally with R&D and operations to ensure timely delivery;
• Collaborate with Category management, Shopper, and Sales teams to deliver consumer-centric propositions and communications;
• Be a key member of the cross-functional Country Business Team (CBT) and Marketing & Sales Team to meet commercial targets;
• Support Shopper Marketing & Sales teams with market, brand, and product insights;
• Analyze market and consumer data to provide actionable recommendations for brand growth;
• Manage marketing budgets within guidelines;
• Benchmark against competitors and market best practices.

EDUCATION AND EXPERIENCE

• University Bachelor / Master Degree;
• Relevant FMCG marketing experience focusing on brand management, including communications, portfolio management, innovation, and launches;
• Project management and cross-functional teamwork;
• Proven experience in ATL and BTL communication development and implementation, including digital and social campaigns and media planning;
• Track record of launching NPD from ideation to market execution, driving sales growth through retail and petrol channels;
• Experience in briefing and managing external agencies, including negotiation and budget control;
• Ability to collect and analyze insights and translate them into action;
• Market knowledge of the Dutch FMCG environment.

RELEVANT COMPETENCIES

• Strong planning and prioritization skills;
• Business insight application;
• Ability to identify business drivers and act accordingly;
• Project management skills and managing complexity;
• Strategic thinking, execution, and creative problem-solving;
• Clear and concise communication skills to influence others;
• Self-motivated, resilient, and agile;
• Fluent in Dutch and English;
• Profound experience in the Dutch market.