Ecommerce Product and Performance Engineer

At Under Armour, we are committed to empowering those who strive for more. Our company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality - serve as a roadmap for our teams and the qualities expected of every teammate.

Our pursuit of better begins with innovation, and our team's mission is to be the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling state-of-the-art products and digital tools that enhance top performers.

As the Ecommerce Product and Performance Engineer, you will construct and manage the KPIs that guide the elements of the European Ecommerce sites. You will work with our product and analytics teams to develop metrics for measuring success and provide key stakeholders access to these metrics through reports, dashboards, and data visualizations.

Being the subject matter expert on the data produced and collected relative to website functions, you will provide the intelligence necessary to extract insights from that data, recognize unmet data needs, and facilitate connections to ensure stakeholder visibility and understanding.

You will write analytics tagging business requirements for improved tracking as well as new features. You will support analytics and business teams in measuring visitor experience and work with platform and governance engineers to understand the impact of their changes on those measurements.

You will troubleshoot processes to prevent tagging issues and improve time-to-resolve for issues that arise. The ability to write and follow process workflows and create clear documentation are important in this role. This role requires knowledge in AA administration of classification rules, processing rules, data feeds/sources, and design of custom variables.

• Support an upcoming platform switch to understand performative results and the impact of key enhancements:
  • Develop and maintain innovative KPI dashboards for all EMEA owned and operated sites.
  • Analyze site and KPI performance utilizing multiple analytics systems (including but not limited to Adobe, Qualtrics, Quantum Metric).
  • Support the business understanding of the results and impact of key initiatives.
  • Deliver complete and thorough results summary by closely collaborating with the Analytics and technical teams and understanding ecommerce performance and up-to-date business trends.
• Investigate data anomalies/discrepancies to determine their sources and implications. Where needed, formulate change requests to resolve issues and ensure better data accuracy and consistency.
• Collaborate on the development of the product roadmap and evaluate the return on investment:
  • Define revenue and KPI opportunities and return on investment for new potential features.
  • Work with cross-functional teams to develop data-driven insights pertinent to user behavior and formulate actionable recommendations to increase conversion or enhance customer experience.
• Assist with the development of A/B testing opportunities.
• General analysis of qualitative and quantitative metrics to detect and provide actionable insights to improve our ecommerce site and digital products.

• Proficient in SQL.
• Proficient in scripting (Python) and statistical packages (R, SciPy).
• Deep experience with Analytics tools (Adobe Analytics, Qualtrics, Quantum Metric, Snowflake or similar).
• Previous experience with tag managers like Tealium and Adobe Launch.
• Ability to perform and document beacon tests using Adobe Analytics Debugger, Fiddler, Omnibug, or similar tools.
• Experience in BI tools & Visualization (Tableau, SAP BI, Power BI or similar).
• Ability to excel in a fast-paced team environment, adapt to shifting urgencies, manage multiple priorities, and meet deadlines.
• Deep understanding of online consumer and purchase behavior. Experience in the Sport or Fashion industry is a plus.
• Strong analytical and problem-solving skills.
• Excellent organizational skills and effective communication.
• Fluent in English, spoken and written.
• Experience with ETL tools (Tableau Prep) is a plus.

• Location: This individual must reside within commuting distance from our Amsterdam office.
• Return to Work Designation: Hybrid work (baseline of minimum 2 days a week in-office).

• No relocation provided.
• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Health & fitness benefits, discounts, and resources - We offer teammates across the country programs to promote physical activity and overall well-being.
• 28 days holiday.
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
• Human Performance Institute (Gym) on site.
• Local Language course when moving from abroad.

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.