Marketplace Team Lead: Content & Advertising

At Brandsom - part of Follo, we help brands grow on marketplaces like Bol.com, Amazon, Zalando, and more. As a fast-growing marketplace agency, we specialise in strategy, content optimisation, advertising, and operational support, customised for each marketplace platform and brand.

We work with well-known names like ASICS, M-Line, and Hunkemöller, driving visibility and sales across Europe. Our team of marketplace enthusiasts thrives on collaboration, innovation, and delivering results. With our dynamic and ambitious culture, we’re passionate about helping brands succeed, and we’re just getting started.

Now, we’re looking for a Team Lead Content & Advertising to elevate our specialist team and drive performance across marketplaces.

As Team Lead Content & Advertising, you’ll be the driving force behind our content and advertising performance across all marketplaces. You lead a team of marketplace specialists (content & advertising), ensuring seamless execution, innovation, and continuous improvement.

This is a strategic leadership role with a strong operational backbone. You will coach, develop, and inspire your team while ensuring that content, ads, and automation work together to deliver top-tier marketplace results. You’ll also collaborate closely with Consultants to connect strategy and execution, ensuring every brand we support gets exceptional, data-driven results.

Tasks

• 1. Team Leadership & Development
  Lead and develop a team of 4-6 content & advertising specialists.

• Conduct performance reviews, give feedback, and support career development.

• Build and maintain an internal knowledge base with best practices, guidelines, and innovations.

• Ensure the team operates according to high standards in quality, communication, and execution.

• Champion alignment, craftsmanship, and a positive team culture that reflects our values.

2. Strategy, Expertise & Innovation

• Ensure content and advertising strategies reinforce one another to maximise visibility, conversions, and revenue growth.

• Act as the go-to expert for trends, technologies, tooling, AI, and marketplace developments.

• Encourage experimentation and bring innovative, scalable solutions to the team.

• Develop marketplace standards for quality, strategy, and advanced advertising practices.

3. Process & Performance Ownership

• Analyse campaign and content performance and guide the team based on data insights.

• Implement AI-driven automation to eliminate inefficiencies and optimise workflows.

• Manage budgets, resource planning, and capacity using internal systems and tooling.

• Ensure consistent execution across specialists, elevating operational excellence.

4. Cross-Team & Client Collaboration

• Work closely with Consultants to align on brand strategies, campaign performance, and improvement opportunities.

• Lead strategic discussions with stakeholders and translate insights into actionable improvements.

• Support Consultants with expert input to ensure client satisfaction, retention, and expansion.

• Provide proactive solutions for client challenges and market shifts.

Requirements

• Experience:
  5+ years of experience in marketplace content optimisation and /or advertising.

• Proven leadership experience managing operational or specialist teams.

• Strong background in marketplace advertising (bid management, automation, optimisation).

• Proven track record in performance analytics and data-driven decision-making.

• Experience with AI-driven tools, automation, and advanced marketplace tooling.

Skills & Mindset:

• Strong communication and delegation skills.

• Ability to develop people, set standards, and inspire excellence.

• Strategic thinker with hands-on execution capabilities.

• Deep knowledge of European marketplaces.

• Comfortable working cross-functionally with Consultants and internal teams.

• Ownership, creativity, and a proactive attitude towards improvement.

Benefits

What's in it for you:

• Work with major international brands across Europe.

• Lead a young, ambitious specialist team with lots of room for growth.

• Access to the Brandsom Academy to develop yourself and your team.

• Space for your ideas to shape the future of the specialist organisation.

• Travel allowance.

• Option to work abroad for 1 month per year.

• An office laptop.

Interested?

Please send your CV and motivation letter to our HR department

If there is a match, we’ll contact you to guide you through the next steps in our hiring process

Brandsom hands you the knowledge, tools, and strategy to make your brands competitive in the marketplaces that are most relevant to you. We adapt our consultancy to your needs and goals.