Head of Performance Marketing

We’re on a mission to become the go-to destination for students across Europe to find a trusted home away from home. We make every move simple and seamless, so students can focus on what really matters: studying, exploring, and growing in their new city.

With HousingAnywhere, Kamernet, and Studapart under our roof, we’re proud to be Europe’s largest mid-term rental platform. And we’re just getting started.

Our international teams are driven by a shared purpose: to empower students to embrace change, unlock their potential, and shape a world without borders.

You’ll find us in Rotterdam, Paris, and Cergy, working across cultures and time zones, always guided by our four core values:

• Ownership
• We are Enablers
• We are Changemakers
• We are Connectors

Your role

We seek a strategic and results-driven Head of Performance Marketing to lead all paid acquisition and growth channels across all three brands of the group: HousingAnywhere, Studapart, and Kamernet.

This is a senior, strategic, and hands‑on role, responsible for defining and executing our global acquisition strategy and ensuring profitable, scalable growth across multiple brands and markets.

You’ll report directly to the VP of Marketing and lead a cross‑functional team.

Your responsibilities

• Develop and own the overarching performance marketing strategy for the HousingAnywhere Group (HousingAnywhere, Kamernet, Studapart), driving user acquisition for both supply (landlords) and demand (tenants).
• Lead the strategy and execution for all performance channels: Paid Search (SEM), Paid Social, SEO, and Affiliate Marketing, optimizing for group-level ROI.
• Build, lead, and coach a high‑performing performance marketing team, fostering a data‑driven culture of experimentation, accountability, and continuous improvement.
• Own and manage the entire multi‑million euro performance marketing budget, including forecasting, allocation, and reporting on key KPIs to the executive leadership.
• Direct the group’s organic growth strategy by owning the global SEO roadmap, collaborating closely with Product, Engineering, and Content teams on technical SEO, content, and link‑building.
• Champion a sophisticated analytics framework, implementing advanced attribution models to accurately measure the full‑funnel impact of each channel and inform strategic decisions.
• Master automation, creative testing, and personalization at scale. Identify, test, and scale new acquisition channels and growth levers beyond the current core mix.
• Partner closely with Product, Engineering, Brand, and Data teams to optimize the end‑to‑end user journey, drive conversion rate optimization (CRO), improve CAC, LTV, and ROAS, and test new growth opportunities.

Your profile

• 8+ years of experience in performance marketing or growth, with at least 3+ years in a leadership role managing multi-channel paid acquisition and developing high-performing teams.
• Proven track record in driving growth through paid and organic channels and scaling paid acquisition programs in B2C or marketplace environments (international experience is a plus).
• Hands‑on strategic leader with experience managing and optimizing multi‑million euro budgets across multiple channels.
• Strong analytical mindset and communication skills. You’re able to translate data into business impact.
• Deep understanding of digital marketing, attribution models and measurement frameworks to effectively assess channel performance.
• Ability to thrive in a fast‑paced, high-growth environment. Prior experience in a two‑sided marketplace is strongly preferred.
• Experience in mobile app user acquisition and retention strategies is a strong plus.
• Passion for experimentation, innovation, and continuous improvement. Curious and up to date with the latest trends in AI, automation, and performance tools.

What’s in it for you

• Unlimited paid holidays, minimum-based, not maximum!
• Position based in our Rotterdam office with a hybrid working policy (2 office days).
• Flexibility to work remotely for up to 2 months per year!
• 1,000 EUR personal development budget.
• Complete coverage for commuting.
• Personal equipment, including a laptop and ergonomic setup.
• Gym membership discount with GoVital or OneFit.
• Dutch/English classes budget.
• Variable pension scheme.
• Diverse international community (46+ nationalities).
• Pet‑friendly office in Rotterdam city centre.
• Team‑building events and after‑work drinks every Friday.

What can you expect from our hiring process? Read more here.