Head of Scripted Marketing

Reports to Group Director of Global Marketing

FTC, Based at Stephen Street, London (hybrid)

Fremantle is a global content producer and distributor, creating entertainment, drama, films and documentaries watched in more than 180 countries and generating 40+ billion annual social views.

Fremantle's Group Marketing function is responsible for supporting the marketing communications strategy of the company across programming, sales, and corporate reputation.

About the role

The Head of Scripted Marketing sits within Fremantle's Group Marketing function and manages the launch and promotional marketing of scripted programmes and formats, either created by Fremantle and its production labels, or distributed on behalf of third parties.

The role works with Fremantle's Global Drama and Commercial & International teams to identify priority titles and formats, and with production and distribution territories to provide marketing campaigns in support of sales and launches.

Within the Group Marketing function, the role works closely with the Head of Non-Scripted Marketing and the Head of Global Drama and Scripted Communications to promote Fremantle's titles in a consistent and high-quality way. The role also works directly with Group Marketing's Trade Marketing, Events, and Creative teams, as well as a range of external agency partners.

The role is responsible for managing the scripted marketing team, setting team strategy, ensuring project delivery and quality is maintained, and that the team's development needs are met.

Key activities and responsibilities

• Setting and executing overall strategy for the approach to marketing Fremantle's scripted priority programming across genres (drama, comedy) and business areas (formats, distribution).
• Line-managing the scripted marketing team, including day-to-day needs and development, and monitoring consistency and quality of their work.
• Campaign planning for new titles launches across formats and distribution, including positioning, budgeting, rollout timing, creative development, media planning and campaign and title performance measurement.
• Identifying commercial opportunities around Fremantle's titles and proposing appropriate ways to activate opportunities in support of sales.
• Liaising with the Global Drama and Commercial and International teams to ensure a consistent and high-quality flow of information.
• Liaising with Fremantle's production territory offices and distribution offices to ensure a consistent and high-quality flow of information.
• Liaising with the Group Marketing Trade Marketing team to ensure campaign activity aligns with commercial priorities.
• Working with external creative suppliers to agree briefs, budgets, and deliveries on commissioned projects, including maintaining relationships with a range of suppliers to ensure resource availability and competitive pricing.
• Collaborating with other heads-of-teams within Group Marketing to deliver consultancy and service across projects, corporate activity, events, sales, and post-sales support.
• Ensuring team processes are up-to-date and maintained and align with similar processes within the non-scripted marketing team.

Key competencies

• Evidenced experience of developing marketing strategy and executing campaigns for TV content on a global scale, for both new launches and in support of ongoing franchises.
• Understanding of the differences between marketing formats and marketing finished programmes and series.
• Awareness of cultural, geographic, and platform-driven TV market and marketing differences.
• Demonstrable ability to manage colleagues with different levels of experience and responsibility.
• Strong stakeholder management skills for direct team colleagues, wider business contacts, and external partners, at different levels of seniority.
• Ability to work across multiple simultaneous projects.
• Excellent communication skills.
• Project management and budget management skills.
• Awareness of content industry trends including competitors and peers.
• Awareness of marketing trends and inspiration from relevant sources.
• Proficient in Office software and tools.
• Awareness of or experience in using AI tools and solutions to enhance output and streamline processes.

Fremantle is one of the world's largest and most successful creators, producers and distributors of Entertainment, Drama & Film and Documentaries. Operating in 26 territories we are a proudly independent group of content creators. We produce and deliver high-quality multi-genre IP including some of the biggest entertainment formats, most watched international dramas, award winning films and hard-hitting documentaries, amplifying local stories on a global scale.

From Too Hot To Handle to Mosquito Coast, Game of Talents to The Hand of God, Farmer Wants A Wife to 'Got Talent', Family Feud to My Brilliant Friend and The Investigation to Arctic Drift, our focus is simple - we create and deliver irresistible entertainment.

We are also a world leader in digital and branded entertainment with more than 480 million fans across 1,600 social channels and over 40 billion views per year across all platforms.

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