Performance Marketing Data Lead

Your New Job: Performance Marketing Data Lead in Rotterdam

Do you want to...?

• Make an impact on the performance marketing strategy of the #1 e-commerce player in the Netherlands with your data knowledge and expertise?
• Work for an organization that leads in innovation and customer focus?
• Lead a team of specialists and work together to create a strategy that will keep your new employer at the top of the market for years to come?
• On top of that, work in an environment where development and, most importantly, having fun are at the core?

Yes? Sounds interesting? Keep reading, this is for you!

Your New Employer: #1 E-Commerce Player in the Netherlands

Your future employer is one of the most influential and fastest-growing e-commerce companies in the Netherlands and Belgium, specializing in consumer electronics and household appliances. What started as an ambitious project by three students in Rotterdam has grown into a dynamic organization known for its innovative approach and exceptional customer focus.

From the beginning, the founders built their success on a simple philosophy: by truly understanding the customer and exceeding their expectations in service, success follows naturally. This has resulted in a company that continually innovates, with hundreds of specialized webshops and physical stores that offer a unique and personalized shopping experience.

What truly makes this employer unique is its company culture. You'll become part of a team that enjoys what it does, always strives for improvement, and values creativity and collaboration. You'll work in an environment that is both dynamic and forward-thinking, where your personal growth and development are a priority.

At this company, you can make a difference every day. Whether you work in customer service, logistics, or marketing, everyone contributes to the shared goal: making customers happy by consistently exceeding their expectations. In an informal and energetic atmosphere, you'll feel welcome right away, while also being challenged to further develop your talents.

Are you looking for a place where you can make a real impact, grow, and where your ideas are appreciated? Then this is the ideal workplace for you!

The Role: Performance Marketing Data Lead

As a Performance Marketing Data Lead, you'll have the opportunity to take the lead in the performance marketing strategies of the #1 e-commerce player in the Netherlands. This is a unique chance for someone with 3 to 5 years of experience in performance marketing and a proven track record. Your new employer isn't looking for someone who's already done it all, but rather someone with ambition and the drive to elevate both themselves and the team.

You're someone who has already had the chance to lead a small team and has experience coaching juniors, something that will fit perfectly in this role. Your new team consists of four Data Analysts: two starters and two mediors. As a hands-on leader, you'll spend 20 to 30% of your time guiding and managing the team while working with the Performance Marketing Manager to refine the data strategy. While a roadmap is in place, it's not yet perfect, giving you the exciting challenge of elevating it to the next level together with the Performance Marketing Manager!

Performance Marketing is a rapidly changing field, especially with your new employer! New campaign options, constant collaboration with tech teams, and direct contact with Google to test the latest beta options: this is all part of the daily routine. You'll tackle questions like: "Does this new feature work? How do we adapt our machine learning models to it?" The role is more technical than that of an analyst; it requires an almost engineering-like approach to automation and impact calculation. But for you, this is second nature-you know exactly how to understand the impact of new technologies on marketing campaigns and revenue, right?

You have experience in a similar performance marketing environment and a keen understanding of data and marketing campaigns with large budgets (up to 5 million). You understand how 20 to 30% of revenue is directly influenced by your campaigns. Ownership of data and process optimization is key; you know where improvement is possible and can turn this into concrete results.

In addition, you'll guide the team in developing their skills. Your new employer is specifically looking for someone who has previously led a smaller team and has experience in coaching. Guiding young talent is a top priority, because after all, the future lies in the hands of the next generation!

Do you have ideas on how to optimize processes and campaigns? Do you see it as a challenge to turn your innovative ideas into reality? Then this organization is your new playground!

What Do We Need from You?

• At least 3 to 5 years of work experience as a marketing data analyst, web analyst, or performance analyst
• Bachelor's or Master's degree
• Knowledge of SQL, Python, or R, and tools like Looker or Airflow
• Skills to dive deep into data, identify irregularities, and advise colleagues and other stakeholders
• Performance marketing knowledge, especially in data analysis
• Dutch and English fluency

What Do You Get in Return?

• An annual salary of up to €77.8K based on 40 hours, depending on your experience
• The ability to work from home or remotely with a fully equipped workstation
• Room for your own ideas and ways of working
• Travel allowance, work-from-home allowance, and pension scheme
• 25 vacation days
• Discounts on the entire product range!
• Monthly team drinks, freshly prepared snacks, legendary parties, and team activities
• A beautiful and innovative office