Tasks
Position Objective
Porsche Cars North America, Inc. (PCNA) is seeking a highly motivated and detail-oriented Dealer Digital Business Intern to support the rollout and ongoing execution of our Sales Funnel Program and the onboarding of Porsche Centers onto a new Porsche Center website platform. This internship plays a critical role in supporting dealerships through digital transformation initiatives that enhance the customer journey, strengthen lead management, and improve conversion performance across our dealer network.
This role offers hands-on exposure to digital retail strategy, dealer operations, and cross-functional collaboration within a premium automotive brand.
Roles & Responsibilities
- Assist with the coordination, tracking, and execution of onboarding activities for Porsche Centers transitioning to a new Porsche website program
- Support dealerships throughout the onboarding process by helping manage timelines, documentation, and readiness milestones
- Assist with the rollout and ongoing execution of the Sales Funnel Program across the Porsche Center network
- Analyze lead generation and conversion data to identify performance trends and support data-driven recommendations
- Collaborate with internal stakeholders and external vendor partners to ensure timely delivery of website launches, program updates, and support materials
- Help develop and maintain reporting dashboards, training content, and dealer-facing communications to support program adoption
Qualifications
Qualifications
- Currently pursuing a Bachelor’s or Master’s degree in Business, Marketing, Data Analytics, Information Systems, or a related field
- Strong interest in digital platforms, customer journey optimization, and dealer-facing programs
- Highly organized with strong attention to detail and the ability to manage multiple workstreams
- Comfortable working with data, dashboards, and reporting tools
- Familiarity with CRM and project management tools (Jira and Confluence is a plus)
- Strong written and verbal communication skills
What You’ll Gain
- Direct involvement in onboarding Porsche Centers to a new digital website platform
- Exposure to national-scale digital programs and dealer network operations
- Hands-on experience with data analysis, digital performance metrics, and process optimization
- Opportunity to work with a globally recognized premium automotive brand in a collaborative environment
At a Glance
Porsche is an equal opportunity employer and we take pride in our diversity. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Porsche will be based on merit, qualifications and abilities. Porsche does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, pregnancy, status as a parent, national origin, age, disability, family medical history, ancestry, medical condition, genetic information, sexual orientation, gender, gender identity, gender expression, marital status, familial status, registered domestic partner status, family and medical leave status, military status, criminal conviction history, or any other characteristic protected by federal, state or local law.