Tasks

The Team

MHP Americas is seeking a hands-on Senior Marketing Lead to serve as the functional marketing leader for the Americas. This role combines strategy, orchestration, and selective hands-on execution in a fast-moving B2B consulting environment. The role works closely with Sales, Responsible Partners (RPs), GTM Leads, Consulting Services / Solution Units (SUs), strategic partners, and MHP’s global marketing organization.

The successful candidate will build on an established marketing foundation and continue to industrialize the operating model: focus the portfolio, strengthen account-based and ecosystem GTM motions, scale Salesforce and marketing automation, improve attribution and reporting, and create repeatable processes that directly support account growth and pipeline progression.

The role directly owns Americas marketing strategy, prioritization, orchestration, performance management, and selected high-priority execution. Delivery is enabled through commercial teams, global marketing capabilities, internal subject-matter experts, platform teams, and external agencies. This is a senior individual-contributor leadership role with the opportunity to help shape the future Americas marketing capability model.

First-Year Priorities

• Establish a focused Americas portfolio of market-ready offers and campaigns aligned to priority accounts, buyer needs, and growth objectives.
• Operationalize a disciplined named-account and philosophy GTM model that enables RPs and Sales Directors to progress priority stakeholders and opportunities.
• Improve Salesforce and Marketing Cloud Account Engagement (MCAE/Pardot) adoption, campaign governance, nurture, attribution, and commercial reporting.

What Success Looks Like

Success will be phased based on business priorities, platform readiness, available resources, and alignment across Americas and global stakeholders.

• A focused portfolio of market-ready offers with clear ICPs, buyer needs, value propositions, differentiators, proof points, and activation plans.
• A disciplined ABM operating model that supports RPs and Sales Directors in progressing named accounts and engaging priority stakeholders.
• Salesforce and MACE/Pardot operating as the shared system of record for campaign execution, nurture, attribution, and reporting.
• A deliberate SAP and strategic-partner ecosystem plan that maps relationships, communications, campaigns, and partner activity to named accounts and commercial outcomes.
• Marketing performance measured through a balanced set of directly controlled and shared commercial measures, including account engagement, stakeholder reach, conversion, funnel progression, marketing-sourced and marketing-influenced pipeline, sales adoption, and defined business outcomes.
• Scalable organization, processes, and ways of working that reduce dependence on individual heroics.

How the Role Works

• The Senior Marketing Lead works cross-functionally with Sales, RPs, GTM Leads, SUs, Marketing Operations, and Finance to orchestrate the Americas marketing plan, prioritization, activation model, and performance reporting.
• Sales and RPs retain ownership of account strategy, client relationships, pursuits, and account growth.
• GTM Leads and SUs retain accountability for solution integrity, delivery readiness, commercial viability, and subject-matter claims.
• Marketing Operations and Analytics ensures campaign and platform integrity.
• The Senior Marketing Lead is the single point of accountability for Americas marketing execution, coordinating internal and external resources.
• The Senior Marketing Lead is responsible for the overall performance, continuity, and alignment of the Americas marketing function.

Core Responsibilities

Marketing Strategy & Operating Model

• Own and evolve the MHP US marketing strategy, priorities, investment recommendations, and operating model in alignment with MHP US and global objectives.
• Translate commercial priorities into a focused set of high-impact programs that drive engagement, pipeline, and revenue.
• Establish governance, intake, prioritization, and efficient allocation of resources to drive maximum ROI.
• Build and maintain relationships with Sales, GTM Leaders, SUs, and global marketing to create a cohesive operating rhythm.

Account-Based & Revenue Marketing

• Lead the marketing operating model supporting Tier 1, Tier 2, and broader account-based actions.
• Partner with RPs and Sales Directors to translate account growth strategies, stakeholder priorities, and pursuit needs into targeted marketing actions.
• Build and improve nurture, segmentation, and demand generation programs aligned to named accounts, ideal customer profiles, and priority clients.
• Deliver measurable improvement in pipeline from and investment in awareness, relationship, and demand activity.

GTM Strategy & Market-Facing Productization

• Lead the market-facing productization process with GTM Leads and SUs, translating MHP capabilities into a focused portfolio of differentiated, market-ready offers.
• Define ICPs and buyer personas, customer problems, value propositions, differentiators, proof points, and campaign narratives.
• Ensure GTM messaging is clear, consistent, and commercially relevant.
• Manage the offer lifecycle, including sunsetting off-full solutions and execution across ABM, partner activation, content, and campaigns.

Marketing Operations & Analytics

• Own Americas marketing business utilization, requirements, and governance across Salesforce and MACE/Pardot.
• Partner with platform teams to maintain data integrity and enable a funnel-based performance view.
• Build and drive a reporting environment used to programming decisions, with a mix of composite and structured data.
• Drive continuous improvement with Salesforce and marketing automation (MCAE/Pardot) adoption and best practices.

Ecosystem & Partner Marketing

• Develop and execute ecosystem marketing with strategic partners, including SAP and Siemens.
• Build and maintain partner engagement with global and executive sponsorship.
• Deliver partner co-marketing, joint campaigns, events, and enablement programs that contribute to joint pipeline and influence.
• Connect partner marketing activity to specific accounts and opportunities.

Brand, Content & Communications

• Reinforce MHP’s brand in the Americas with compelling thought leadership, storytelling, and proof points.
• Own the editorial calendar aligned to GTM, brand, and client needs, including digital, social, and PR.
• Guide creative quality and consistency, leveraging global and external resources.
• Position MHP as a leader in key markets and segments.

Events & Field Marketing

• Develop field and event marketing return-on-investment framework to support in driving incremental pipeline.
• Design events to maximize executive access where possible.
• Execute and manage all key strategic events for the Americas.
• Define collaboration between global, regional, and local field marketing initiatives.

Global Collaboration

• Work closely with global marketing to drive aggressive adoption of global campaigns and assets.
• Build and extend capability sharing between MHP regions.
• Create a shared roadmap of effective programs, assets, and best-in-class tools.
• Build strong relationships with global and regional leads.

Team & Resource Management

• Provide matrix leadership and effective management to the Americas marketing team, including FTE and contractors.
• Build and maintain a high performing culture, with strong performance expectations and recognition.
• Manage external agencies and vendors for quality, delivery, and commercial impact.
• Delight together and build an environment that’s self-, individually, and collaboratively joined.

Qualifications

Education:

• Bachelor's degree in Marketing, Business, Communications, or a relevant field; equivalent relevant experience may substitute for any formal credential; MBA or advanced degree preferred.

Required Experience

• 5+ years of experience in B2B marketing, with a focus on hands-on demand generation and pipeline growth; experience in a matrixed, global organization.
• Proven experience in building and leading marketing programs that target named accounts and C-suite.
• Strong experience with marketing ecosystems and demand generation deep experience.
• Excellent understanding of funnel analytics, marketing measurement, and campaign definitions.
• Strong leadership and communication skills, with experience influencing and managing CMB and executives.

Skills

• Exceptional command stance and writing, have high business acumen.
• Analytical orientation with insight and strategic agility.
• Strong cognitive ability to solve complex problems and decision quality.
• Works with global and distributed teams, has cross-cultural sensitivity.

Leadership Attributes

• Approachable: approachable of all levels.
• Accountable; establish and drive plan.
• Active and practical, seen as a collaborative.
• Strong candidate that can operate independently and, tactically and with confidence.

Preferred Qualifications

• Experience in automotive, manufacturing, mobility, SAP consulting, or IT environments.
• Experience with MHP or premium management consulting.
• Located in Atlanta, GA, or commutable within the Atlanta area.

Percentage of required travel: up to 30% for internal / external events.

Physical requirements:

• This job operates in an office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and like, standard office environment.
• Must be able to lift 15 pounds at times.
• The employee is sometimes required to stand and walk; use hands to handle and feel some objects; reach with hands and arms; climb stairs to a small degree; occasionally stoop, kneel, twist, crouch, or crawl; and talk or hear.
• Specific vision abilities required for this job include close vision, distance vision, and ability to adjust focus.

Occasional work

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship for employment authorization and with MHP.

At a Glance

MHP Americas, Inc. Is an equal opportunity employer and we take pride in our diversity. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Porsche will be based on merit, qualifications, and abilities. Porsche does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, pregnancy, status as a parent, national origin, age, disability, family medical history, ancestry, medical condition, genetic information, sexual orientation, gender, gender identity, gender expression, marital status, familial status, registered domestic partner status, family and medical leave status, military status, criminal conviction history, or any other status protected by federal, state, or local law. 

If you are an applicant from the state of California, please review the California Applicant Privacy Notice here.

Exclusive look behind the scenes

As a digitalization pioneer in the mobility and manufacturing industries, MHP transfers its expertise to a wide range of industries and is a premium partner for thought leaders and those on their way to a Better Tomorrow. MHP serves over 300 customers including top corporations and innovative medium-sized companies. MHP provides both operational and strategic consulting and delivers proven IT and technology expertise as a driving and a broad industrial business.

As OneTeam, MHP operates internationally, with headquarters in Germany, and subsidiaries in US, UK, Romania, and China. For over 26 years, MHP has been shaping the future together with its customers. More than 4,000 employees are united by the aspiration for excellence and sustainable success. This aspiration continues to drive MHP today and in the future.

The salary range for this role is $115,000-$130,000. In addition to salary, benefits include medical, dental, vision, 401k matching, and more.

How to apply?

With MHP you have a hand in shaping tomorrow, today. Apply now on our JobLocator. We welcome your profile and will consider you. We look forward to your application.

By the way, our recruiting team will review your application both in the context of the specified job and also cross-departmentally, this way we can evaluate if there is a suitable position for you anywhere at MHP.

Contact

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