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Digital Content and Social Medial Manager - Digital Solutions Business (m/f/d)

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Digital Content and Social Medial Manager - Digital Solutions Business (m/f/d)


  • Manage content of digital marketing channels for the Digital Solution Business in radiology, channels include website and social media
  • Execute marketing automation plan within the current infrastructure for tech stack development with business operation partners as well as execute strategy for search engine optimization SEO to drive in-bound marketing approach
  • Build customer journey paths within the digital ecosystems with a clear focus on key performance indicators and optimization
  • Track and evaluate brand channel performance and provides recommendation on channel content strategy
  • Identify new topic trends to generate new content and quickly position Bayer in the discussion
  • Establish link and maintain working relationship to external providers and agencies as required
  • Work closely with brand team on content plans to manage the content funnel
  • Manage and advise legal medical regulatory review content and approvals as well as advise on process gaps related to legal medical regulatory review


  • Bachelor’s degree in marketing or comparable with long-term professional experience or master's degree in marketing or comparable with several years of professional experience
  • Several years of experience in digital marketing with focus on implementation of in-bound marketing strategies to drive web site traffic and lead identification
  • Proven experience in digital channel management web-based content and social media including applying SEO, experience in healthcare is a plus
  • Initial experience with content creation for LinkedIn, Facebook, Instagram or Twitter and experience in preparing analytics reports to monitor performance of digital channels
  • Strong communication and displaying interpersonal skills, first leadership experience preferred
  • Track record driving projects with external partners (agencies) as well as strong drive for results and delivery of objectives
  • Proven ability to drive measurable outcomes with virtual teams
  • Fluent in English, both written and spoken


This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

Location: ​​ ​ Germany : Berlin : Berlin​

​​Division: ​ Pharmaceuticals​

Reference Code: 517863​

Art des Stellenangebotes:


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