Responsibilities
* Plan and optimise digital campaigns across email, paid social, web and manage end‑to‑end campaign delivery and performance reporting.
* Improve ROI through continuous testing and optimisation.
* Align activity with commercial and sales priorities.
* Manage and update the WordPress website - Improve UX, performance, and conversion rates.
* Develop SEO strategies to grow organic visibility.
* Optimise content for emerging AI/LLM search environments.
* Build dashboards and track digital KPIs.
* Analyse website and campaign data to generate insights and support data‑driven decision‑making across the business.
* Support planning and delivery of events, exhibitions, and conferences.
* Develop promotional plans and coordinate suppliers and internal teams.
* Manage timelines and deliverables.
* Coordinate brochures, product literature, presentations, and digital assets.
* Maintain brand consistency across all materials.
* Support photography, video, and visual content creation.
Requirements
* Proven B2B digital marketing experience.
* Experience in industrial, technical, engineering, manufacturing, or business services.
* Hands‑on delivery of digital campaigns and website management.
* Strong Google Ads, WordPress, SEO, and analytics skills.
* Ability to interpret data and turn insights into action.
* Experience with LinkedIn Campaign Manager and marketing automation.
* Photography, video, and content creation capability.
* Understanding of AI/LLM search optimisation.
* Event and exhibition support experience.
* CRM experience.
* Strong understanding of segmentation and GDPR.
Benefits
* Competitive Benefits package
* Ongoing career development opportunities
* Hybrid working
Some UK Travel required
Salary description
£50000.00 - £60000.00 per year