Brand Manager Job Role
This is an excellent opportunity to join the company as the Brand Manager and be involved in the full marketing mix. Their portfolio has grown strongly in the past 2 years, and they are looking for a candidate to grow rapidly in a £1.2B market behind current offerings, and development of an exciting innovation pipeline.
You will join a close-knit and supportive team with an autonomous working environment to create and implement the marketing strategy and deliver against ambitious growth opportunities.
The successful candidate will work further to support the Marketing Manager in the planning and delivery of the annual Marketing and Brand strategies for the brand. You will have the chance to support across a wide range of activities, including full mix communications, as well as NPD.
You will be a highly self-aware, professionally mature person with strong influencing skills to direct and motivate people at all levels, both in and outside of your immediate team so to deliver positive solutions.
Detailed Job Description
This role will suit someone who enjoys taking responsibility and ownership and is looking for an opportunity to work in an entrepreneurial environment where they can really make a difference. Reporting to the Marketing Manager (in the interim to the Marketing Director) the successful candidate will be part of a progressive marketing team and collaborate enthusiastically with multi-functional stakeholders.
Main tasks and responsibilities:
* Contribute to the delivery of the company’s vision and business plan and input into the development and execution of the annual marketing plans
* Establish consumer & customer insights and make sound strategic recommendations
* Develop compelling stories for growing the brand in existing categories
* Own key innovation projects, working with NPD team to manage process from concept to launch
* Accompany and support the Commercial Manager at customer meetings, bringing the brand to life for the trade
* Develop optimum consumer communication plans to deliver both marketing and business objectives, exploring new and different ways to connect with their target consumer
* Support Marketing Manager (Director) in development of a future vision for brand in the UK
* Management of the external Marketing Agencies.
* Monitor and control the marketing budget for consumer spend
Candidate Profile
* A passionate brand advocate with a natural affinity for brands and how they connect with consumers
* Proven success in brand management in a branded FMCG company particularly in the area of communications and innovation
* A passion for food combined with a natural curiosity for consumers & new products
* Able to work with ambiguity and be flexibly minded and offer innovative solutions
* A self starter, able to work alone and in a team
* Dynamic with ability to inspire others
* Excellent communication and influencing skills
* Analytical, inquisitive and innovative
* Persuasive, determined & makes things happen
* Understanding of the UK multiple grocery channels and their associated trading issues
* Knowledge of panel/continuous data and exposure to a wide range of market research techniques used in building brands & innovation
Company Package
Market Leader in their products and sector
Salary DoE
Car allowance
Healthcare single cover
Company pension 6% employer contribution (Salary exchange)
Childcare vouchers (Salary exchange)
25 days holiday + 8 Bank holidays
Company sick pay – 3 months full contractual pay
4 x Death in Service
Mobile Phone
Wellbeing – Free eye tests and £90 towards glasses, Flu Jabs, Wellbeing tests
Long service recognition and rewards
If you would like to apply for this role, please send an up to date copy of your CV to Kate Evans as soon as possible quoting reference GP309
Salary description
£50000.00 - £65000.00 per year