AV Account Manager

Overview
We are seeking an experienced and commercially driven AV Account Manager to join our office-based distribution sales team. The successful candidate will play a key role in managing and growing relationships with existing reseller partners, while developing new business opportunities within the professional Audio-Visual (AV) market.
This position is ideal for a motivated sales professional who thrives in a fast-paced distribution environment, with a passion for AV technology, customer service excellence, and solution-based selling.
Key Responsibilities
* Account Management
* Manage a portfolio of existing AV reseller and integrator accounts, ensuring strong relationships and customer satisfaction.
* Proactively identify upselling and cross-selling opportunities across product ranges and vendors.
* Maintain regular contact with customers through calls, emails, and virtual meetings to understand business needs and project requirements.
* New Business Development
* Identify, qualify, and onboard new reseller accounts.
* Actively prospect and engage with potential partners to expand market share and revenue streams.
* Sales & Commercial Activity
* Achieve and exceed monthly sales and margin targets.
* Prepare competitive quotations and negotiate pricing within approved frameworks.
* Maintain accurate CRM records of all customer interactions, opportunities, and forecasts.
* Product Knowledge & Vendor Liaison
* Develop a strong understanding of the AV product portfolio, including displays, projection, collaboration systems, control, and signal management.
* Work closely with vendor partners and internal product specialists to ensure customer solutions are technically sound and commercially viable.
* Keep up to date with new technologies, promotions, and industry developments.
* Internal Collaboration
* Coordinate with logistics, purchasing, marketing, and technical teams to ensure smooth order processing and customer satisfaction.
* Provide feedback to product and marketing teams on market trends, customer feedback, and competitive activity.
Skills & Experience Required
* Proven experience in B2B AV sales, ideally within a distribution or vendor environment.
* Strong knowledge of professional AV technologies (displays, projection, video conferencing, digital signage, etc.).
* Excellent communication and relationship-building skills.
* Strong negotiation and commercial awareness.
* Comfortable working with CRM systems and Microsoft Office applications.
* Self-motivated with a proactive approach to achieving targets.
* Ability to thrive in a collaborative team environment.
Desirable Attributes
* Experience working with key AV brands and vendors.
* Knowledge of the UK reseller and systems integrator landscape.
* Familiarity with IT/AV convergence and Unified Communications markets.
* A genuine passion for technology and providing exceptional customer service.
Benefits
Competitive salary and uncapped commission structure.
Pension scheme and other company benefits.
Career progression and professional development opportunities.
Supportive, team-oriented office environment