Technical Sales Account Manager
Reporting To
Sales Director/Manager
Location
Field-Based – Midlands, South West & Wales
Purpose of the Role
The Technical Sales Account Manager plays a key role in driving sales growth by managing and expanding existing customer relationships, generating and qualifying new leads, and identifying strategic sales opportunities. This role is essential to delivering the sales budget and supporting business development across the region.
Key Responsibilities
Account Management
* Build and maintain strong relationships with existing clients
* Manage the full sales cycle from inquiry to final payment
* Ensure accurate contract records and deep knowledge of customer plans
* Monitor customer satisfaction and compliance with stage and final payments
Lead Generation & Management
* Identify and generate new business leads
* Qualify leads and assess alignment with company offerings
* Review lead quality regularly and adjust outreach accordingly
Opportunity Management
* Identify and nurture new sales opportunities
* Maintain strong working relationships with supplier partners
* Regularly review opportunity lists and ensure accurate pipeline reporting
Order Management
* Finalize orders with customers and ensure all documentation is complete
* Achieve targeted sales margins and maintain customer satisfaction
Sales Order Confirmation & Handover
* Secure customer sign-off for all sales
* Prepare handover packs for Project Managers
* Highlight constraints and ensure a smooth project transition
Candidate Profile
Education & Experience
* Capital Equipment experience in the bakery or food processing industry
* OR Manufacturing/Processing/Engineering experience in the bakery or similar sector
* Familiarity with supplier equipment and engineering documentation
* Strong communication skills with excellent literacy and numeracy
* Technical/engineering background advantageous
Skills & Knowledge
* Proficient in Microsoft Office and Salesforce
* Strong sales, negotiation, and presentation skills
* Practical knowledge of bakery processes and supplier equipment
* Ability to interpret engineering drawings
Working Conditions
* Field-based with regular travel on territory
* Monthly travel for Sales meetings and occasional travel to Europe for supplier visits/training/customer demos and industry exhibitions/events
* Occasional out-of-hours work including evenings/weekends
* Must possess a full, valid driving licence
Salary description
£45000.00 - £50000.00 per year