Working Hours: Monday to Friday, 9:00 am–5:30 pm, 37.5 hours per week with a one-hour unpaid lunch
Money Expert is a UK independent price comparison business, helping consumers compare and save across insurance, energy and financial services products.
The business operates in a fast-paced, measurable digital environment, with Marketing playing a key role in customer acquisition, customer value and commercial growth. As the Marketing function continues to develop, this is an opportunity to join a growing team and play a key role in shaping its next stage.
The Role
As Marketing Manager, you will take ownership of Performance Marketing and acquisition while working across CRM, customer lifecycle, campaigns, creative, partnerships and eCommerce.
Working closely with the Marketing Director and alongside the existing Marketing Manager, you will turn the wider growth strategy into measurable commercial results. This is a hands-on role where you will be expected to own campaigns, analyse performance, work with agencies and partners, and identify opportunities for growth.
The role is fully remote, with occasional travel required for meetings at the Chester or Godalming offices, agency and partner meetings, events and team off-sites.
As the Marketing team develops, there will be opportunities to take greater ownership of specific areas and support the development of additional resources.
Key Responsibilities
Own and help develop the performance marketing roadmap across priority products
Work closely with the specialist performance agency to drive growth across Google Search, PMax, Microsoft/Bing, Paid Social and emerging channels
Manage activity against commercial outcomes including traffic, leads, conversion, CPA/CPL, revenue and return on investment
Identify opportunities to scale successful activity while improving efficiency and lead quality
Lead the development and testing of new acquisition channels, audiences and campaign approaches
Develop Paid Social activity across prospecting, retargeting and lookalike audiences
Use first-party customer data to improve acquisition, targeting and audience development
Translate channel performance into clear recommendations and commercial decisions
Develop CRM and customer lifecycle activity across email, SMS and other relevant channels
Use customer data, segmentation and behavioural insight to identify opportunities for engagement, retention and cross-sell
Help develop automated and personalised customer journeys
Connect acquisition and CRM activity across the end-to-end customer journey
Support first-party data and audience strategies across acquisition and existing customers
Work with CRM technology and agency partners to continually improve customer value
Plan and deliver integrated marketing campaigns from brief through to execution, measurement and optimisation
Develop clear briefs for creative, media and digital partners
Ensure campaigns are joined up across paid media, CRM, social, website and customer communications
Use performance data to identify which creative, propositions and messages are working and apply learnings across channels
Support the development of performance creative and broader brand activity as the Money Expert brand evolves
Develop a strong understanding of Money Expert's products, propositions and commercial model
Manage relationships with selected commercial partners across insurance, protection, energy and financial services
Work with partners to improve lead quality, customer journeys, conversion and commercial performance
Support the onboarding and launch of new partners, products and propositions
Identify opportunities to increase revenue through improved marketing, new audiences, cross-sell and new routes to market
Understand the relationship between media investment, customer acquisition, conversion, partner economics and revenue
Work with the wider team on website performance, landing pages, conversion and customer journeys
Use performance and customer data to identify opportunities to improve online conversion
Support CRO and experimentation across priority journeys
Ensure acquisition campaigns, landing experiences and partner hand-offs work effectively together
Help shape the future digital customer experience as eCommerce and logged-in capabilities develop
Manage day-to-day relationships with specialist agencies and suppliers, setting clear briefs, objectives and expectations
Hold external partners accountable for performance and delivery
Work collaboratively across Digital, Technology, Commercial, Finance, Compliance and Customer Services
Build strong relationships with external commercial partners
Present performance, recommendations and opportunities clearly to senior stakeholders
Support and mentor more junior members of the Marketing team as the function develops
Take ownership, make decisions and contribute to a high-performance Marketing culture
Requirements
Essential
Around 4–6 years' experience across digital, performance, CRM, eCommerce or integrated marketing
Experience managing marketing campaigns from strategy and brief through to execution, optimisation and measurement
Strong understanding of Performance Marketing and paid acquisition
Hands-on experience with Google Ads, PMax, Microsoft/Bing, Meta or other paid digital channels
Experience with CRM, email marketing, customer segmentation or lifecycle marketing
Confidence working with customer and performance data to identify opportunities and make decisions
Experience managing external agencies and holding them accountable for delivery and performance
Experience managing commercial partners or external stakeholders
Strong understanding of customer journeys, conversion and digital/eCommerce principles
Strong commercial awareness and an understanding of how marketing investment contributes to revenue and profitability
Experience managing or mentoring junior colleagues, or clear readiness to do so
Strong communication, organisation and stakeholder-management skills
Ability to manage multiple priorities in a fast-moving environment
A hands-on and proactive approach, with the ability to take ownership and make decisions
Desirable
Experience within financial services, insurance, price comparison, eCommerce or another performance-led digital business
Experience with first-party data and audience strategies
Experience with CRO and experimentation
Experience across performance creative and brand activity
Experience working with CRM technology and agency partners
What’s In It For You
£40,000 basic salary plus up to £5,000 performance-related bonus
23 days' annual leave plus bank holidays, increasing by one day for each year of service up to 26 days
Company pension plan
Wellness & Wellbeing programme for you and your family
Cycle to work scheme
MEX Rewards
Referral bonuses
Continuous support and training
Christmas and New Year shutdown
Additional personalised benefits
Team outings, regular competitions and spot prizes
On-site parking when attending the Chester or Godalming offices
Fully remote working with occasional travel to offices, meetings, events and team off-sites
What’s next? It’s easy! Click “APPLY” now! We can’t wait to hear from you!
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Salary description
£40000.00 - £40000.00 per year