Marketing Manager

Marketing Manager – Exhibitions & Conferences
Dorking, Surrey | Hybrid | Salary DOE

Are you an experienced events marketer who knows what it takes to launch and successfully market an exhibition or conference from the ground up?

We’re looking for a commercially minded Marketing Manager to join a leading international events organisation and take ownership of the marketing for multiple exhibitions and events.

Importantly, you must have previous experience of launching an exhibition or conference. This is an essential requirement for the role.
You’ll lead end-to-end marketing campaigns – from initial launch strategy, messaging and audience targeting through to creative, digital campaigns, registrations, attendance and post-event analysis.

The role
Lead the marketing of multiple exhibitions and events from launch through to delivery
Develop and execute integrated, multi-channel campaigns to drive registrations, attendance, exhibition space and sponsorship
Create compelling messaging and value propositions for different audiences
Manage campaign budgets, agencies and external suppliers
Produce engaging marketing content, copy and communications
Monitor campaign performance, analyse results and optimise activity to maximise ROI
Work closely with Sales, Operations, Content and other internal teams to deliver successful events We’re looking for someone who:
Has hands-on experience launching exhibitions or conferences – essential
Has strong event marketing experience and understands the journey from launch to live event
Is confident managing multi-channel campaigns and multiple projects simultaneously
Can combine creativity with a strong commercial and analytical approach
Has excellent copywriting and communication skills
Is comfortable working with agencies, suppliers and internal stakeholders
Is proactive, organised and confident taking ownership This is an exciting opportunity for an experienced events marketer to play a key role in the launch and growth of a portfolio of high-profile international exhibitions and events.

If you have successfully launched exhibitions or conferences and are ready for your next challenge, we’d love to hear from you.

Please note, due to application volumes, we are unable to respond individually to unsuccessful applicants