Shops Assistant Manager

Description

The Assistant Shops Manager supports the day‑to‑day operation of multiple retail outlets across the resort, ensuring the consistent delivery of the plans, standards and processes set by the Shops Manager. You will take accountability for leading the venues in their absence, ensuring exceptional guest experience, strong operational execution and safe, well‑presented retail environments. 

You will: 
• Support the performance of a diverse retail portfolio including The Supermarket, Supermarket Vending Machines, toys, sweets, merchandise.
• Implement commercial, operational and visual merchandising plans set by the Shops Manager. 
• Drive accurate stock routines, loss prevention standards and product availability across all outlets. 
• Be highly visible across the shops, leading the team on shift, coaching in real time and delivering consistently high retail and service standards. 

KPIs

• Guest NPS & retail shopping experience 
• ENPS & team engagement 
• Sales growth & category mix support 
• Stock loss %, waste %, scanning accuracy & stock integrity 
• Labour productivity & on‑shift deployment accuracy 
• RPRPRT – Right People, Right Place, Right Time 
• Audit & compliance results 
• Team retention & development support 

General Duties & Key Accountabilities

Guest Experience & Retail Service Leadership 

• Lead the delivery of excellent guest experience across all Supermarkets following standards set by the Shops Manager. 
• Ensure store presentation, Venue standards, cleanliness, signage and stock availability are maintained daily. 
• Support queue management, service flow and guest interactions during peak periods. 
• Provide hands‑on coaching on the shop floor, modelling positive, friendly and helpful service. 

  

Commercial, Stock & Business Performance 

• Support stock routines across all shops, including: 
stock integrity checks 

waste logging 

product rotation 

loss prevention routines 

accurate scanning & till operations 

 Implement merchandising, seasonal displays and promotional activity as briefed by the Shops Manager. 

 Support sales performance by ensuring the team understands daily priorities, promotions and product focus areas. 

 Ensure labour plans created by the Manager are deployed correctly on shift. 
• Support rota preparation, payroll accuracy and real‑time staffing decisions. 
• Contribute to the delivery of photography

  

Team Leadership, Culture & Development 

• Lead the team on shift, ensuring clear communication, strong standards and consistent expectations. 
• Deliver on‑shift coaching, induction support and training in guest service, scanning accuracy, Venue standards and loss prevention. 
• Support 1:1s, PDPs, performance conversations and succession planning as directed. 
• Create daily and weekly objectives for Supervisors that support revenue generation, queue management, profit protection, compliance, Guest experience and team experience. 
• Role‑model Butlin’s Values and Leadership Behaviours at all times. 
• Help develop a multi‑skilled team capable of working across all retail outlets. 
• Contribute to team retention by fostering a positive, supportive and inclusive team culture. 

  

Operational Excellence, Safety & Compliance 

• Ensure compliance with food safety, H&S, COSHH, security, loss prevention and relevant licensing requirements. 
• Support robust cash handling processes, including floats, safe checks, variances and escalation. 
• Maintain audit readiness across retail stores, stockrooms, photography zones and hire shop areas. 
• Complete daily opening/closing routines and escalate risks promptly. 

 

Cross‑Resort Collaboration & Leadership 

• Support the Shops Manager in working with Commercial & Procurement on range, pricing and promotional execution. 
• Partner with Loss Prevention to support variance control and shrink reduction. 
• Share best practice with peers across the resort and support cross‑venue needs during peak periods. 
• Support wider resort operations including arrivals and large‑scale trading surges. 

Key Knowledge/Experience & Qualification Requirements

Experience in retail or supermarket environment. 
• Understanding of stock processes, loss prevention routines and retail standards. 
• Experience supervising shifts, coaching others or leading small teams. 
• Strong communication skills with the ability to motivate and support team members. 
• Ability to stay calm, organised and effective during busy trading periods. 
• Problem‑solving skills with a hands‑on, proactive approach. 
• Ability to prioritise effectively across multiple venues and adapt to fast‑changing needs. 

About Butlin's

Did you know Billy Butlin was the first person to introduce dodgems to the UK? That's right, 'fun' is in our DNA, and we've been delighting guests for almost 90 years. Ask any of our team, past and present, and one of the best things they'll say about working at Butlin's is our culture.

As The Home of Entertainment, we pull out all the stops to provide our guests with an 'Altogether More Entertaining and Fun Break', from all-action family holidays to adult-only Big Weekenders, brought to life through our three mighty values. So, if you're looking for a role where you can Create Smiles, where you aren't afraid to Get Stuck In and where the team genuinely Care For Each Other, we think you'll fit right in