Regional Business Manager - London West

About the role

This is a fantastic opportunity for a natural people-person to take ownership of customer retention and VIP performance across our London West region– and to play a leading role in keeping Sytner's customers coming back to us time and again.

Reporting to the London West F&I Development Manager, you will be the driving force behind retention and VIP activity across the region.

Working hand in hand with Sales Executives, Business Managers and Dealership Managers, you will design and deliver the campaigns, coaching and events that build genuine customer loyalty and keep our F&I teams performing at their very best.

This is a hands-on, highly visible role for someone who loves being out among the teams. This will include running prospecting events, delivering call-coaching workshops and supporting underperforming sites. 

What you'll be doing:

Planning and delivering monthly and quarterly retention activity across the division, including regional events such as call-out days and other VIP-focused initiatives.

Delivering call-coaching workshops that lift the quality of VIP and retention calls made by Sales Executives and Business Managers.

Working closely with sites that are underperforming on VIP and retention, contributing to clear action plans that turn performance around.

Hosting regular Teams calls with the dealership teams to share strategies and keep everyone aligned to our group goals.

Keeping the region informed with clear, insightful weekly updates that highlight trends, celebrate successes and pinpoint the next opportunity.

Being a role model for the Sytner culture and our commitment to being the Best Company to Work For.

This is a field-based role covering London West, so you will need a full driving licence and the flexibility to be wherever the teams need you.

About you

You should be a confident, engaging communicator with a real passion for customer engagement and a track record of getting the best out of people – whether that is currently as a Business Manager, in a retention or F&I role, or a similar customer-focused position within the motor industry.

You should be happy leading from the front, equally comfortable coaching a team in person or over Teams, and energised by being out in the business. You will be well organised with a sharp eye for detail, and confident working with data and trackers to spot what is working and what needs attention.

Above all, you will bring the professional knowledge and integrity that a role like this demands, always doing right by the customer.

In return, you will join one of the UK's leading automotive groups with the autonomy, support and resources to make a genuine mark – and a clear path to grow your own career.

Why Sytner?

Sytner Group are delighted to provide an industry-leading benefits package.

We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.

Enhanced Holiday Entitlement – 27 days plus bank holidays

Company Car

Industry-leading Maternity, Paternity and Adoption Pay

Recognition of Long Service every 5 years

Discounted Car Schemes

Career Development

One day a year paid voluntary / community work

At Sytner, our values and the way we behave are important to us. We are committed to creating an equitable working environment where we value and respect every individual's unique contribution, supporting our colleagues to thrive and achieve their full potential.

As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process. For more information around reasonable adjustments and the recruitment process please