Inside Sales Team Lead

Inside Sales Team Lead
Bedfordshire
Up to £50,000 DOE
Permanent | Full-time | Office-based
The Opportunity
We are recruiting an experienced Inside Sales Team Lead to lead a knowledgeable, established sales team within a technical B2B distribution environment.
This is not a role for someone who wants to manage from a dashboard.
We need a commercially strong sales leader who can get close to the team, challenge performance, improve conversion, protect margin and help create more opportunities across both existing and new customers.
You will be working with experienced salespeople who know their market. To succeed, you will need to bring credibility, ideas and commercial value from day one.
The Role
Your focus will be simple: improve sales performance.
You will:
· Lead and develop an experienced Inside Sales team
· Drive revenue, margin, conversion and new-business performance
· Improve quote follow-up and opportunity conversion
· Increase cross-selling and account penetration
· Identify opportunities to reactivate lapsed customers
· Coach the team around negotiation, objection handling and closing
· Challenge unnecessary discounting and improve margin awareness
· Use pipeline and CRM data to identify gaps and opportunities
· Maintain clear forecasting and pipeline visibility
· Run effective 1-2-1s and performance reviews
· Support the team with pricing, negotiations and larger opportunities
· Create clear sales focus around target markets and customer segments
· Work closely with field sales and wider commercial teams
This is a hands-on leadership role. You will be expected to understand what is happening in the market, know where opportunities exist and help the team turn those opportunities into revenue.
What We’re Looking For
We are looking for someone with a strong background in technical B2B sales leadership.
Experience within cables, electrical distribution, electrical products, components, industrial distribution or a similar technical product environment would be highly relevant.
You will ideally have:
· Experience leading an Inside Sales, Internal Sales or Telesales team
· Strong commercial awareness around pricing and margin
· A track record of improving sales performance
· Experience driving both new business and account growth
· Strong pipeline and forecasting discipline
· Confidence coaching experienced salespeople
· The ability to challenge performance constructively
· Experience using CRM and sales data effectively
· A practical understanding of technical or industrial sales environments
The Person
You will be a confident, credible sales leader who is comfortable working with experienced people.
You will know how to:
· Raise standards without creating unnecessary noise
· Challenge people while keeping them engaged
· Spot commercial opportunities others may miss
· Protect value rather than defaulting to discount
· Bring structure and accountability to sales activity
· Lead from the front when needed
You do not need to be overly corporate.
You do need to understand sales, understand customers and know how to get better performance from a team.
Why Join?
You will be joining an established business with a strong customer base, ambitious growth plans and genuine scope to make an impact.
There is a clear opportunity to influence how the Inside Sales function performs, develops and grows.
If you have experience leading sales teams within cables, electrical, industrial or technical distribution, we would be keen to hear from you