We're recruiting for a Digital Marketing Coordinator to join an established and growing FMCG business based in Worcestershire. This is a varied role offering the opportunity to take ownership of the company's digital presence while supporting wider marketing and brand activity.
The Role
As Digital Marketing Coordinator, you'll take day-to-day ownership of the company website and help develop its digital presence across SEO, AEO, email marketing and performance reporting.
Your responsibilities will include:
- Managing and developing the company website, ensuring content is accurate, engaging and up to date.
- Creating and updating WordPress pages, news articles and landing pages.
- Managing ongoing SEO activity and identifying opportunities to improve organic search performance.
- Developing the company's approach to AEO and AI search visibility.
- Monitoring website performance through Google Analytics and Google Search Console.
- Planning, creating and delivering customer email campaigns and newsletters through Mailchimp.
- Supporting social media activity across LinkedIn, Instagram, Facebook, TikTok and other relevant channels.
- Writing engaging copy for websites, social media, newsletters, campaigns and wider marketing materials.
- Supporting digital campaigns, product launches, brand activity, presentations and company communications.
- Coordinating with external agencies, designers, printers and other suppliers.
- Producing monthly reporting across website, SEO, email and social activity, using insights to recommend improvements.
About You
We're looking for someone with previous experience in digital marketing or a broader marketing role, who is proactive, commercially minded and comfortable taking ownership.
You'll ideally have:
- Hands on experience managing and updating websites using WordPress or another CMS.
- Good working knowledge of SEO and digital content optimisation.
- Strong copywriting and written communication skills.
- Experience using Mailchimp or a similar email marketing platform.
- Confidence working with analytics and campaign data to understand performance and identify opportunities.
- Excellent organisation and attention to detail.
- The ability to manage multiple projects and deadlines.
- A proactive approach, with the confidence to work independently while collaborating effectively within a small marketing team.
- Experience within FMCG, food, fresh produce, agriculture, wholesale or another B2B environment would also be beneficial.
A full UK driving licence and access to a car is essential for occasional site, supplier and event visits.
What's on Offer?
Salary circa £35,000
Private medical insurance
Life assurance of up to 4x salary
28 days' holiday, including bank holidays
Salary description
£33000.00 - £35000.00 per year