The ideal candidate will have experience within Fencing!
Office location in Harrogate. 3 days office, 2 days from home.
The Product Category manager is responsible for developing and executing the marketing strategy for a specific product portfolio. The role drives category growth, value creation, brand positioning and commercial performance by delivering insight-led marketing plans, collaborating closely with supply chain/operations, marketing operations, and of course sales & commercial teams, and ensuring a strong, consistent value proposition across all channels.
WHAT IS IN IT FOR YOU?
Annual base Salary 50k-55k, negotiable DOE.
Hybrid – 3 days in Harrogate office and 2 days from home.
Office Location – Harrogate.
Monday to Friday working hours
33 days holiday leave, inclusive of bank holidays.
Upwardly mobile business encountering consistent growth, a market leader within their niche.
Permanent position from day one
A clear voice within the business.
Extremely positive culture
Ongoing continuous investment within the business!
THE BUSINESS
Our client specialises within the Agricultural & Horticultural sectors, they are a true market leader within their niche. This paticular position will be focused on the Landscaping and Built Environment aspect of the business, namely Fencing, Furniture and Features with a strong bias towards fencing.
THE ROLE
Category Strategy & Planning
Create, own, drive and deliver the marketing strategy and annual plan for the product category
Develop clear category positioning and messaging aligned to customer needs and business objectives
Translate business goals into actionable marketing plans and campaigns
Manage category marketing budgets and forecast spend effectively Campaign Management
Lead the planning and execution of integrated marketing campaigns across digital and offline channels
Work closely with internal teams and agencies to deliver high-quality campaign assets
Ensure campaigns are delivered on time and to agreed objectives Market & Customer Insight
Analyse market trends, customer insights and competitor activity to inform the category and market sector strategy
Use data and performance metrics to optimise campaigns and recommend improvements
Identify growth opportunities within the category both in terms of market and market share growth Stakeholder & Cross-Functional Working
Partner with product development, sales, commercial and supply chain teams to support product launches and lifecycle management
Provide category expertise and marketing guidance to internal stakeholders
Support sales teams with tools, training and materials aligned to the category strategy Brand & Performance Management
Deliver the overall Category Sales performance to exceed budget through guiding and supporting the sales team activity by segment and channel including where necessary joint customer visits, supporting key projects and new prospect accounts.
Ensure all category marketing activity aligns with overall brand guidelines
Monitor and report on category performance against KPIs
Continuously test, learn and refine marketing activity to drive ROI
Assess market trends, competitor activity, and legislative changes to identify NPD opportunities and manage the product lifecycle from cradle to grave.
Work closely with the Procurement team to manage existing and new suppliers to optimise commercial returns, negotiate purchase pricing and maintain a cost-efficient supply chain.
Develop and maintain supplier relationships in terms of technical exchange, production, supply, and quality standards.
Provide technical education internally and externally, strengthening relationships with customers and sales teams.
Drive the Specification Strategy for the category and wider ranges to measure successful conversion of opportunities in conjunction with the specification team
THE PERSON
Proven experience in a marketing manager or category marketing role
Proven experience within fencing
Experience developing and delivering category or product marketing strategies
Strong commercial awareness and ability to use insight and data
Excellent stakeholder management and communication skills
Strong project management and organisational skills
Experience within a related product or technical category
Experience working cross-functionally with sales and product teams
Knowledge of digital marketing platforms and analytics
Can reliably commute to Harrogate 3 days per week.
TO APPLY
Please apply for this position and your CV will go direct to Kyle Jevons at Westray Recruitment Group
Salary description
£50000.00 - £50000.00 per year