Regional Sales Manager x2

Position: Regional Sales Manager x2
Location: 1x South East | 1x South West
Salary: £70k + car
The Company: A growing supplier of high-performance abrasives, welding consumables and associated products.

The Role:
• Building strong commercial relationships with industrial distributors, welding distributors, engineering suppliers, trade counters and regional buying groups.
• Developing new distributor accounts and growing sales through existing distributor partners.
• Supporting distributor sales teams with product knowledge, demonstrations, joint customer visits and commercial training.
• Creating regional sales plans to drive revenue, margin and repeat business.
• Ensuring distributors are actively promoting company products and not simply holding passive stock.
• Helping distributor branches understand where company products fit against existing brands.
• Supporting distributor-led customer trials, site visits and product conversions.
• Identifying branch-level opportunities, regional buying opportunities and larger group-level agreements.
• Working closely with distributor managers, branch managers, sales representatives and purchasing teams.
• Although this is a distributor-led sales role, the successful candidate must be comfortable working directly with end users where required to support the distributor and help secure sales
• Attending joint visits with distributor sales teams.
• Demonstrating products on customer sites.
• Helping convert end users from competitor products.
• Understanding customer applications, pain points and usage volumes.
• Providing clear commercial feedback to both the distributor and company management.
• Supporting product trials and ensuring trials are followed up properly.
• Helping distributors turn demonstrations into orders and repeat sales.

Requirements:
• A strong and proven background in regional sales, distributor sales, industrial sales, technical sales, key account management or field sales.
• Ideally 10+ years’ experience in a relevant sales role, or an equivalent level of proven commercial achievement.
• Experience selling through distributors, stockists, trade counters or industrial supply networks.
• Strong knowledge of abrasives, welding products and engineering products.
• A clear understanding of how to support distributors and help them sell to end users.
• A successful track record of winning new business and growing existing accounts.
• Experience conducting product demonstrations, trials or technical sales presentations.
• The ability to influence distributor sales teams and branch managers.
• Strong commercial awareness, including margin, pricing, volume potential and competitor positioning.
• The ability to work independently across a regional territory.
• Strong CRM discipline and accurate reporting habits.
• The credibility to speak with business owners, branch managers, purchasing teams, sales teams and end users