We're looking for an ambitious Marketing Campaign Executive to join a market-leading B2B information and events business that supports thousands of organisations across the UK. This is an exciting opportunity to own the delivery of high-impact webinars and live events while creating marketing campaigns that generate engagement, drive registrations and deliver commercial results.
Working alongside an experienced Events & Marketing Manager, you'll take ownership of campaigns from concept through to delivery, giving you real variety, autonomy and the chance to make a visible impact.
Day to Day
Plan, coordinate and deliver a programme of digital webinars and live events
Build engaging marketing campaigns across email and digital channels
Create event programmes, promotional content and customer communications
Run A/B tests across subject lines, messaging, landing pages and calls to action to continually improve campaign performance
Host webinars, support speakers and ensure every event runs seamlessly
Work closely with Sales, Marketing and Content teams to maximise registrations and commercial success
Monitor campaign performance, produce insightful reporting and identify opportunities for continuous improvement
Maintain CRM data and support campaign targeting and optimisation
YOU?
Previous experience delivering B2B events, webinars or marketing campaigns
Excellent written communication and copywriting skills
Highly organised with the ability to manage multiple projects and deadlines
Commercial mindset with an interest in campaign performance and optimisation
Experience using CRM and email marketing platforms would be advantageous
A proactive attitude with plenty of ideas and a willingness to test new approaches
(phone number removed)CC1R18
INDLON
The Portfolio Group are acting on behalf of our client in recruiting for this position
Salary description
£28000.00 - £32000.00 per year