Sales Manager

Sales Manager UK & Europe

Salary - DOE, £40,000-£55,000

20% Sales Bonus

We are seeking an experienced and commercially driven Sales Manager - UK & Europe to develop and grow sales across an assigned territory

The role will focus on generating new business, developing existing customer relationships, identifying market opportunities and delivering sustainable, profitable growth. The successful candidate will promote a comprehensive range of industrial equipment, associated products and services to customers across a variety of sectors

Key Responsibilities

Develop and implement a regional sales strategy and action plan to achieve agreed sales targets and budgets
Generate new business through proactive prospecting, networking, cold calling and market development
Develop and maintain strong, long-term relationships with existing and prospective customers
Identify opportunities to increase revenue within existing accounts and develop new areas of business
Research and identify new markets, customers, industries, partnerships, products and services
Identify key decision-makers within target organisations and develop relationships with appropriate contacts
Follow up on dormant accounts, existing quotations and new enquiries to maximise conversion opportunities
Negotiate commercial agreements
Prepare accurate technical and commercial quotations in response to qualified enquiries
Monitor sales performance against budget and develop action plans where required
Produce regular sales reports, including forecasts, customer visit reports, competitor information and pipeline updates
Maintain accurate and timely records of customer activity, opportunities and sales progression within the CRM system
Ensure successful orders are communicated promptly and accurately to the relevant internal departments for processing and delivery
Work closely with sales, engineering, production, procurement, finance and other internal teams to ensure customers receive appropriate solutions
Deliver product, technical, hydraulic and sales presentations or training to customers, distributors and other relevant stakeholders
Support the development, training and motivation of existing customers and distributors
Attend customer sites, exhibitions, conferences, trade shows and industry events across the UK and Europe
Contribute to the wider sales and marketing strategy and provide market feedback to support business development
Keep up to date with market trends, competitor activity and developments within relevant industriesThe successful candidate will be expected to develop opportunities across a broad range of sectors, which may include:

Pump and equipment rental
Water and wastewater
Utilities
Municipalities
Construction
Civil engineering
Mineral extraction and mining
Oil and gas
General industrial
Manufacturing
OEMs
Plant and equipment hireYou will:

Proven experience in face-to-face B2B sales, preferably within an industrial, equipment, rental, engineering or technical environment
A demonstrable track record of generating profitable business and achieving sales targets
Strong commercial and financial awareness, including experience with budgets, margins and commercial negotiation
The ability to work independently and effectively manage a territory without close day-to-day supervision
Strong organisational and time-management skills, with the ability to plan daily and weekly customer activity
A genuine ability to identify opportunities, develop leads and convert prospects into profitable business
Strong customer service skills and a commitment to developing long-term commercial relationships
A willingness and ability to travel extensively throughout the UK and Europe, including overnight stays when requiredKey activities

Developing and executing territory sales plans
Building and managing a healthy sales pipeline
Maximising opportunities within existing customers
Developing new accounts and markets
Managing the full sales cycle from initial contact through to order completion
Ensuring opportunities are followed up promptly and effectively
Maintaining appropriate levels of profitability and commercial discipline
Providing accurate forecasts and reporting against agreed targets
Monitoring competitor activity and market developments
Identifying opportunities for new products, services and applicationsCustomer & Internal Relationships

The role will require close collaboration with internal departments to ensure customer requirements are clearly understood and that the appropriate technical, commercial and operational solutions are delivered

The successful candidate will also contribute to developing strong relationships with distributors, partners and other external stakeholders

The role requires regular travel throughout the UK and Europe

Visit existing and prospective customer sites
Attend trade shows, exhibitions and conferences
Conduct customer meetings and presentations
Support distributor and partner activities
Travel and stay away from home when required to support business development and customer requirementsSuccess in the role will be measured through

Achievement of agreed sales and revenue targets
Profitable business generation
Growth within existing customer accounts
Acquisition of new customers
Development of new markets and opportunities
Customer relationship development and retention
Quality and accuracy of sales forecasting and CRM information
Effective collaboration with internal teams
Delivery of agreed regional sales plans