Marketing Manager

Would you like a varied Marketing Manager role within a progressive, supportive, people focused "employer of the year" winning company that offers hybrid working, development opportunities, and where you will be able to bring your own ideas to the table and make an impact on a portfolio of events?

Our client, an award winning, internationally operating B2B media business have an exciting Marketing Manager opportunity focusing on planning, managing and delivering multi-channel campaigns across a portfolio of events. You'll have the chance to take ownership of the strategy and implementation of multi-channel campaigns end-to-end, injecting your creativity and energy into projects, and monitoring and analysing campaign performance data to make data driven decisions to optimise and improve campaigns, and drive ROI. Part of your role will involve collaborating with internal designers and teams, as well as building relationships with external agencies and data companies, and you will have the chance to travel to and attend events in the UK as well.

As a Marketing Manager your exciting new role will include:

Taking ownership of the creation of strategies for all products / events in the portfolio
Planning, managing, and executing multi-channel campaigns end-to-end across channels including e-mail, social media, digital (e.g. paid media), direct mail, PR, websites and advertising
Researching target audiences and developing client personas
Monitoring, evaluating and analysing campaign performance across all channels, identifying trends
Writing and proofing content across various channels and materials
Managing budgets to maximise ROI
Coordinating the production of all materials
Managing partnerships with media and event partners
Building relationships with and working alongside external suppliers such as data companies, digital and PR agencies, designers, and printers
Maintaining and updating event websites
I am interested in speaking with candidates who have experience working as a Marketing Manager; Events Marketing Manager; Exhibition Marketing Manager; Senior Marketing Executive, and who have experience developing, managing and optimising multi-channel campaigns to promote events across channels such as social media, e-mail, and digital advertising. Knowledge of CMS, e-mail platforms, and data management tools is important too.

Benefits include: hybrid working, bonus, free parking, Christmas & New Year shut down on top of annual leave, Medicash (health cash back plan), company social events!

There is free parking opposite the offices if you are driving. If you are travelling by public transport, they are based 5-10 minutes walk from the nearest train station, and a 5 minute walk to lots of shops and a major shopping centre.

Meridian Business Support is a recruitment specialist acting on behalf of our client as an Employment Agency for this vacancy