About Company
Angara E-Commerce Private Limited is a luxury jewellery e-commerce company founded in the year 2007. It is a subsidiary of the American company, Angara Inc., which is headquartered in Los Angeles, California. Over the last few years, Angara has grown exponentially, establishing itself as a global leader in handcrafted coloured gemstone as well as diamond jewellery. Our luxury jewellery is shipped to more than 65 countries worldwide, and has a presence in the United States of America, Bangkok, Australia, Canada, and the United Kingdom. In India, our offices are located in Jaipur and Noida. Angara was ranked the No.1 Online Jeweller in the US in 2020 by the leading American magazine, Newsweek. We were also recognized by Newsweek as 5 Year Champion on being voted among the best online jewellers in its list of “Best Online Shops” for five years in a row. That’s not all. Our ground-breaking innovation, ‘Create With Angara,’ earned us the Business Intelligence Group’s 2024 BIG Innovation Award as well as the #10 spot in Retail on Fast Company’s Most Innovative Companies 2024 list. In addition to this, we secured the prestigious Bizrate Insights Circle of Excellence Award for two consecutive years as well as the Business Intelligence Excellence in Customer Service Award 2023. Better Business Bureau has rated Angara A+ for excellence in service and our Trust Pilot rating stands at 4.5 out of 5. At Angara, we offer a creative and dynamic work environment with a wide range of growth and learning opportunities. We offer a competitive salary, employee achievement awards, recognitions, and a growth plan for a promising career. We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, gender, national origin, age, citizenship, marital status, disability, or gender identity. Browse our website to know more about us: https://www.angara.com/.
Role Overview
Own the growth strategy and P&L for scaling the brand's D2C business in Europe, with a primary focus on the UK and Germany. This is a build-and-scale mandate: taking a jewelry (or premium lifestyle) D2C brand from early traction to category-relevant scale across two structurally different markets, each with its own consumer behavior, regulatory frame, payment norms, and competitive set. The role demands both strategic clarity on where to play and the operational credibility to execute market by market rather than treating Europe as one undifferentiated bucket.
Core Responsibilities
Market P&L & Strategy
- Own revenue, contribution margin, and marketing efficiency (blended ROAS / CAC-to-LTV) across the European D2C business.
- Build market-specific entry and scale playbooks — recognizing that the UK and Germany cannot be run on a single shared plan.
- Prioritize sequencing and investment allocation across markets, and define the roadmap for extending into additional European geos over time.
Growth & Performance Marketing
- Direct paid acquisition (Meta, Google, TikTok), retention (email/SMS via Klaviyo or equivalent), and the balance between brand and performance spend.
- Localize funnel, creative, and offer strategy per market — not just translate it.
Merchandising & Category Strategy
- Adapt assortment to local taste: e.g., gold purity/karat preferences, sizing conventions (ring sizes differ UK vs EU), price-point tiering, gifting vs self-purchase mix, and occasion calendars (Christmas, Valentine's, Mother's Day timing shifts by geo).
- Manage hallmarking/assay requirements (UK hallmarking is legally mandated), materials claims, and returns behavior on high-consideration, high-AOV items.
- Identify select categories and sub-categories most relevant to each market and build the scale-up plan around those focused bets, across merchandizing, marketing & user journey.
Operations, Logistics & Compliance
- Own fulfilment, duties/VAT handling, and the delivery promise per market.
- Navigate post-Brexit import complexity (UK) and EU VAT/OSS and GDPR (DE).
Localization & Payments
- Ensure market-native payment methods and customer expectations in each geo are met across the funnel, including language localization and locally expected trust signals.
Marketplace Strategy
- Define the role of marketplaces alongside owned D2C — e.g., the place of Amazon and relevant local platforms, and any retail/wholesale hybrid — and how they complement rather than cannibalize the direct channel.
Partnerships
- Manage agency, 3PL, and influencer/creator partnerships per market to support scale.
Ideal Background
- 8–12+ years in D2C/ecommerce, with direct P&L ownership in the UK and/or Germany.
- Bonus: jewelry, watches, accessories, or premium/considered-purchase categories.
- Data-fluent (attribution, cohort), marketing understanding, operationally credible, and culturally adaptive.
NOTE: If the above JD is match with your skills, kindly email me your CV on nandani.mohan@angara.com