Develop and execute a structured territory sales plan focused on new business acquisition
Identify, target, and win new customers through cold calling, networking, referrals, and marketing leads
Build and maintain a strong, active pipeline to consistently achieve and exceed new business targets
Conduct customer site visits and packaging audits to identify improvement opportunities
Present tailored, solution-led proposals aligned to customer needs and commercial objectives
Negotiate pricing and commercial terms to maximise margin and long-term value
Work closely with internal teams (sales support, procurement, logistics) to ensure smooth onboarding and delivery
Maintain accurate and up-to-date records of all activity, opportunities, and pipeline via CRM (MS Dynamics)
Collaborate with wider regional and national teams to maximise cross-selling opportunities
What You Will Bring Essential:
Minimum of two years’ experience in a B2B field sales role focused on new business acquisition
Proven track record of winning new business and achieving sales targets
Strong consultative selling approach with the ability to identify needs and deliver tailored solutions
Experience generating leads through cold calling, networking, and proactive prospecting
Commercial awareness with the ability to negotiate effectively and protect margin
Self-motivated, resilient, and comfortable working autonomously in a field-based role
Excellent communication and presentation skills
Strong IT skills including Microsoft Office and CRM systems
Valid UK driving licence
Based within the assigned territory (“on patch”) with willingness to travel
Desirable:
Experience within packaging, manufacturing, distribution, or a related technical product environment
Familiarity with Microsoft Dynamics CRM
What You Will Get We provide a competitive basic salary alongside a highly rewarding bonus structure designed to recognise and incentivise success. Our flexible benefits package can include:
25 days annual leave (rising to 27 with service) plus all public/bank holidays
Additional holiday purchase scheme
Contributory pension scheme
Company car or cash allowance (including electric options)
Employee assistance programme to support wellbeing
Extensive training and development opportunities
Employee discount scheme (retail and leisure)
Annual paid volunteering day
Simply Health/Dental or BUPA options (role dependent)
Enhanced HR policies and long service awards
Charitable giving options
Financial support with eye tests and glasses (DSE users)
EE mobile discount scheme
Your Future With Us At Macfarlane Group, we actively support career progression and internal mobility. This role offers a clear pathway into senior sales or leadership positions, supported by structured development plans and ongoing training. You’ll have access to both internal expertise and external development programmes, including accredited pathways with organisations such as the Institute of Leadership & Management (ILM) and the Institute of Sales Professionals (ISP). How to Apply/Next Steps We are moving quickly to identify high-calibre candidates and expect to begin interviews shortly. Please click ‘apply’ to submit your up-to-date CV. All applications will be acknowledged. If you have not heard from us within a fortnight, please assume your application has been unsuccessful. We welcome and encourage applications from people of all backgrounds irrespective of age, gender, disability, race, nationality, ethnicity, gender expression, religion or sexual orientation. Should you require any support or adjustments during the recruitment process, please email our recruitment team directly. No recruitment agencies please
Salary description
£45000.00 - £50000.00 per year
