Digital Marketing Manager

Digital Marketing Manager

Remote | Full-time | Permanent

Are you a hands-on digital marketer who enjoys taking ownership, getting stuck into campaigns and seeing the results of your work?

We're working with an established and highly successful specialist technology business with more than 25 years' experience and a strong reputation within the IT sector. With operations across the UK and Europe and a significant portfolio of technology products and services, the business continues to grow and invest in its marketing function.

This is an exciting opportunity for a digital marketing professional to take genuine ownership of digital activity across paid advertising, email marketing, content, social media and the website.

The business is looking for someone who can come in, understand what needs to be done and get on with it. You won't need constant direction or handholding. You'll work alongside the Head of Marketing while having plenty of autonomy to develop and execute campaigns.

The Role

As Digital Marketing Manager, you'll be responsible for delivering and developing the company's digital marketing activity across multiple channels.

The two key areas of focus will be Google Ads and email marketing, including the creation and management of automated nurture, win-back and re-engagement journeys.

You'll also have the opportunity to contribute across website development, social media, content, digital advertising and wider marketing campaigns.

You'll be involved in:

Developing and implementing digital marketing campaigns across Google Ads, remarketing, email, social media and other digital channels

Managing and optimising Google Ads campaigns, including remarketing activity

Creating and executing email marketing campaigns and BAU communications

Developing automated email journeys and workflows, including onboarding, lead nurturing, win-back, re-engagement and product-specific campaigns

Managing audience segmentation and personalised communications

Creating engaging written content for email, web and wider marketing communications

Managing and developing the company's LinkedIn presence

Building and improving landing pages and website content through WordPress and Elementor, or similar platforms

Supporting SEO and wider website development

Working closely with Product Managers to develop effective marketing campaigns around products and services

Taking ownership of marketing activity for specific product areas

Creating and monitoring Go-to-Market and partner marketing campaigns

Supporting white-label marketing activity for reseller partners

Monitoring campaign performance, website traffic, engagement and other key metrics

Using data and insight to identify opportunities for improvement and growth

Supporting the continued development of brand awareness and online reputation

Identifying new digital channels, markets and opportunities for growth

Producing and editing marketing materials and communications

Managing multiple campaigns and projects while maintaining ongoing BAU activity

About You

We're looking for someone who is genuinely hands-on and comfortable owning their own workload.

You'll ideally have experience across both paid digital advertising and email marketing, with the confidence to build, execute and optimise campaigns rather than simply manage external agencies.

You'll bring:

Previous experience in a digital marketing role

Hands-on Google Ads experience, ideally including remarketing

Strong email marketing experience

Experience creating automated email journeys, nurture campaigns and/or win-back programmes

Excellent written and verbal communication skills

Experience working with digital marketing platforms and campaign reporting

Strong organisational and time management skills

The ability to manage multiple projects alongside ongoing BAU activity

A proactive, self-starting approach

Excellent attention to detail

Confidence working independently and making decisions

A genuine interest in technology and digital marketing

Experience with the following would also be advantageous:

Spotler or a similar email marketing automation platform

WordPress and Elementor

Adobe Creative Suite

Google Analytics / GA4

SEO

LinkedIn and social media marketing

B2B or technology marketing

Industry experience would be particularly advantageous, although the business will consider strong digital marketing professionals who can demonstrate the right technical and commercial skill set.

Why Join?

This is an opportunity to join a well-established technology business with an entrepreneurial culture and a strong reputation for looking after its people.

You'll have the autonomy to make a genuine impact on the marketing function, working closely with an experienced Head of Marketing while having ownership of your own digital activity.

You'll also benefit from:

Remote working

Employee ownership scheme

Company laptop

Staff discount on technology products

Private healthcare after 12 months

Flexible pension options

25 days' annual leave plus bank holidays

The opportunity to develop your skills across a broad digital marketing remit

If you're a commercially minded digital marketer who enjoys being hands-on, taking ownership and making things happen, we'd love to hear from you.

Apply today for a confidential conversation about the opportunity.

About UK Staffing Group

UK Staffing Group is an established specialist recruitment consultancy, connecting talented professionals with ambitious businesses across the UK.

We take the time to understand both our clients and candidates, ensuring every introduction is relevant, considered and built around long-term success.

Equal Opportunities

UK Staffing Group is committed to promoting equal opportunities in employment. We welcome applications from all suitably qualified candidates regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation