About the Company
The business is a specialist in the global live events and conferencing space, dedicated to creating high-impact physical and virtual networking environments for international executives. They operate by transforming a global research base into a market-leading portfolio of large-scale exhibitions and "must-attend" industry summits. This is a commercially driven organization that focuses on the end-to-end delivery of event-linked digital content, providing employees with a structured route into international event marketing and professional development.
Role Responsibilities
Formulate and execute targeted marketing strategies for a high-growth portfolio of 6 large-scale global conferences.
Forge mutually beneficial annual partnerships with associations and publications to strengthen portfolio reputation.
Establish effective relationships with speakers and sponsors to secure promotion through podcasts, webinars, and webcasts.
Utilize a full range of online marketing tactics, including social media, SEO, and PPC.
Engage customers with tailored marketing copy and prepare all promotional collateral.
Manage event marketing budgets effectively to hit direct revenue and lead generation targets.
Work closely with internal content, production, and sales departments to achieve project objectives.Candidate Background
4+ years of marketing experience, ideally gained within B2B conferences, events, exhibitions, or publishing.
Proven track record of managing end-to-end marketing campaigns including email, social media, and data analysis.
Data-driven and commercial mindset with experience managing budgets for maximum ROI.
Strong digital marketing proficiency across SEO, SEM, and social media platforms.
Exceptional interpersonal and communication skills with the ability to work effectively across multiple departments.
Self-driven professional with the ability to manage tight deadlines and travel internationally when required.
Degree educated (2:1 or equivalent) or possessing relevant professional experience.Closing Note If you are an experienced B2B marketer looking to manage a high-value international portfolio, please get in touch to start a confidential conversation. This organization is renowned for its global career development programme and offers a structured three-month induction followed by advanced professional growth opportunities
Salary description
£50000.00 - £55000.00 per year