Senior Brand Manager

Senior Brand Manager

Are you an experienced FMCG Brand Manager ready to take genuine end-to-end ownership of a brand?

We're recruiting for an exciting Senior Brand Manager opportunity within a fast-paced consumer goods business, offering the chance to shape brand strategy while remaining close to the commercial performance and day-to-day delivery.

This is a broad, commercially focused role where you'll effectively own your brand as a business – developing the strategy, identifying opportunities for growth, managing investment and working cross-functionally to turn plans into results.

The Role

Reporting to the Head of Marketing, you'll take responsibility for developing and delivering the 12–24 month brand plan, balancing long-term brand growth with shorter-term commercial priorities.

You'll work closely with Sales, Category, Finance, NPD, Technical, Supply Chain and Operations, alongside a range of external agency partners.

Your responsibilities will include but not limited to

Developing and delivering the annual and longer-term brand strategy and plan

Owning brand performance against revenue, profit and budget objectives

Monitoring brand health and identifying commercial risks and growth opportunities

Using consumer, shopper, category, customer and sales insight to drive decision-making

Shaping the innovation, renovation and portfolio pipeline

Leading NPD and brand projects from initial brief through to launch and evaluation

Acting as guardian of brand positioning, proposition, identity and tone of voice

Developing integrated campaigns across paid, owned, earned, shopper and customer channels

Working closely with Sales and Category to identify distribution, range, pricing, promotional and activation opportunities

Creating compelling brand and customer presentations

Managing creative, design, media, digital, PR, research and shopper agency relationships

Taking accountability for brand and A&P budgets, ensuring investment delivers maximum impact

Leading cross-functional projects and keeping stakeholders aligned

Supporting and coaching more junior members of the wider marketing team

About You

We're looking for an established FMCG marketer who combines strong brand thinking with genuine commercial awareness.

Ideally, you'll bring:

Around 5+ years' experience within FMCG brand or commercial marketing

Food, drink or another fast-moving consumer category background

Experience developing and delivering annual brand plans

Strong commercial understanding, including P&L, budgets and forecasting

Experience interpreting consumer, shopper, category and sales data

A track record within innovation, renovation, packaging or proposition development

Experience managing external creative and marketing agencies

Confidence working alongside Sales and Category teams

Strong stakeholder management and presentation skills

The ability to move comfortably between strategy and hands-on delivery


You'll thrive in an environment where things move quickly and where good judgement, commercial curiosity and the ability to make decisions are valued.

This would suit somebody who wants real ownership and visibility rather than being one small part of a very large marketing structure.

If you're an experienced FMCG Brand Manager looking for the opportunity to have genuine influence over brand direction and commercial growth, we'd love to hear from you.

Apply today or contact Anne Corder Recruitment for a confidential discussion.

Anne Corder Recruitment Ltd acts as an employment agency for permanent recruitment and as an employment business for the supply of temporary workers. By applying you will be registered as a candidate with Anne Corder Recruitment Ltd, your personal data may be added to our database as part of the application process. Our privacy policy is available on our website and explains how we will use your data. Your details will be reviewed by one of our Recruitment Partners and we will contact you again within 5 working days if your application is to be progressed further.

Please note that we are not able to provide support with visa sponsorships and all applicants must be based in the UK and hold valid right to work in the UK.INDEEDCOMM