MacGregor Black is partnering with a high-growth, international consumer brand to appoint a Head of Ecommerce (UK).
This is a pivotal leadership role with responsibility for driving the UK ecommerce strategy while taking global ownership of the D2C platform and infrastructure.
The successful candidate will lead the continued growth of the company's D2C and marketplace channels, including Amazon, while ensuring the ecommerce proposition, technology and customer experience are scalable across international markets.
This is an exciting opportunity for an ambitious ecommerce leader to take ownership of a significant growth agenda within an established consumer business.
Key Responsibilities:
- Develop and execute the ecommerce strategy across D2C and marketplace channels, with a focus on scaling existing sites, entering new markets and launching new ecommerce platforms.
- Own the profitable delivery of revenue, traffic, conversion and AOV across UK and EU D2C sites.
- Lead the optimisation of the digital customer journey, including UX/UI, SEO, site speed, mobile experience and localised content.
- Use data, analytics and consumer insight to identify opportunities to improve performance, conversion and customer retention.
- Partner closely with Marketing to maximise the impact of PPC, social, CRM and email marketing.
- Lead the UK marketplace strategy, with particular responsibility for Amazon, including ranging, pricing, proposition and customer experience.
- Work cross-functionally with Marketing, Product, Supply Chain and other senior stakeholders to deliver successful product launches and commercial initiatives.
- Take global ownership of the D2C platform and infrastructure, ensuring a consistent and scalable ecommerce proposition across markets.
- Manage and develop a high-performing ecommerce team spanning areas such as trading, merchandising, digital marketing, CRM, content, analytics and customer experience.
- Lead agency and external partner relationships, ensuring delivery against agreed objectives, budgets and timelines.
- You will be expected to build and develop a high-performing ecommerce function, setting clear objectives and KPIs while creating a culture of ownership, collaboration, innovation and continuous improvement.
- The role will involve recruiting and developing talent, establishing scalable structures, mentoring team members and working closely with senior stakeholders to align ecommerce priorities with wider commercial objectives.
What We're Looking For:
- Proven experience in a senior ecommerce leadership position.
- A demonstrable track record of growing D2C revenues and expanding into international markets.
- Strong knowledge of ecommerce trading and digital acquisition, including PPC, SEO, social and email/CRM.
- Hands-on experience with ecommerce platforms such as Shopify Plus and analytics platforms such as Google Analytics.
- Strong marketplace experience, particularly Amazon, with exposure to other platforms such as eBay and TikTok beneficial.
- A commercially minded, data-led approach to ecommerce optimisation.
- Strong understanding of consumer behaviour, emerging ecommerce trends and technology.
- Experience improving online customer experiences and conversion.
- Excellent leadership, communication and stakeholder management skills.
- The ability to influence at senior level while remaining close enough to the detail to drive execution.