Social Media Manager

JRRL are seeking an experienced Social Media Manager to lead the digital presence for our client. This is a dynamic, hands-on role with significant ownership of paid social campaigns. You will develop and execute social strategies, from content creation to audience targeting, lead generation, optimisation, and reporting.

You should have proven experience managing paid social campaigns and budgets, especially across Meta platforms, with a strong understanding of audience segmentation, retargeting, and performance analysis to enhance ROI. In addition to paid campaigns, you will oversee organic content strategies, manage photography and video production, and ensure both brands maintain a refined and compelling digital identity.

This role is ideal for someone operating at a senior level who is results-oriented, creative, and strategic — not suitable for entry-level or purely content-focused applicants.

Key Responsibilities for the Social Media Manager

Social Media Strategy & Delivery 
Develop and implement social media strategies for both brands 
Manage daily posting, scheduling, and channel oversight on Instagram, Facebook, and LinkedIn 
Lead organic and paid social campaigns aligned with brand and commercial goals 
Create content calendars and campaign plans tailored to each brand and Residence 
Uphold brand standards for visual identity and tone of voice
Paid Social & Performance Management 
Plan, execute, and optimise paid campaigns primarily across Meta platforms 
Manage budgets and optimise campaigns for lead generation, CPL, conversions, and ROI 
Develop audience segmentation, prospecting, and retargeting strategies 
Test creative elements, messaging, and audiences to improve results 
Leverage CRM and lead data to understand quality and customer journey 
Track campaign performance and provide actionable insights
Content & Community Engagement 
Plan, produce, and edit photography, video, and graphic content 
Maintain a structured content calendar 
Coordinate with photographers, videographers, creators, and agencies 
Identify engaging stories from Residences and turn them into compelling content 
Manage community interactions and collaborations with influencers and creators
Reporting & Collaboration 
Deliver regular performance reports with insights and recommendations 
Analyse both organic and paid campaign results 
Monitor industry trends, platform updates, and competitor activity 
Collaborate with internal teams, senior stakeholders, agencies, and external partners
Essential Skills & Experience for the Social Media Manager

Extensive experience in social media management within luxury, hospitality, wellness, or lifestyle brands 
Proven hands-on expertise with paid social campaigns, especially Meta Ads Manager 
Experience managing media budgets and optimising for lead and revenue generation 
Strong understanding of audience targeting, segmentation, and retargeting strategies 
Skilled in social analytics and performance data interpretation 
Creative flair with experience producing high-quality photography, video, and graphics 
Proficiency with content creation tools such as Adobe Creative Suite and Canva 
Excellent written and verbal communication skills 
Ability to work independently, managing stakeholders effectively 
Commercially minded, proactive, and results-driven
If you're a strategic, creative social media professional looking to make an impact within a prestigious brand, we would love to hear from you