A global B2B events and media business providing senior executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content that keep them up to date with industry trends, technology, and regulatory developments. Backed by an extensive global research base, the company produces a market-leading portfolio of must-attend events across every major industry. Fast-paced, commercial, and agile, it fosters an inclusive culture where people are empowered, developed, and valued for their individual and team contributions.
Role responsibilities
Develop outstanding, creative marketing strategies for an event portfolio, taking full bottom-line marketing responsibility for each event.
Work across a range of channels, including email marketing, social media, SEO, and PPC, to identify new prospects and build brand awareness.
Build and manage long-term, effective partnerships with leading associations, publications, and influencers globally.
Proactively nurture prospects and past customers to grow revenue and deliver against targets.
Write compelling, informative copy across the full event lifecycle, testing new ways to engage key audiences and reporting on results.
Build close working relationships with expert speakers and sponsors to secure their buy-in and promote events through their networks.
Review the impact of marketing campaigns and activities, using data to identify future opportunities and challenges.Candidate background
3-4 years' marketing experience, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation.
Proven track record managing marketing campaigns across email, social media, stakeholder engagement, media partners, and data analysis.
Excellent communicator and team player, able to connect ideas and outcomes while working effectively across departments and seniority levels.
Excellent copywriting skills across a variety of mediums that engage audiences and drive event attendance.
Data-driven and commercial mindset, with experience managing marketing budgets and delivering ROI.
Able to work independently, manage tight deadlines, and travel internationally when required.Closing note
If you have 3-4+ years' marketing experience within B2B events, conferences or publishing and want to take full ownership of a market-leading event portfolio, then click apply or email to start a confidential conversation
Salary description
£40000.00 - £50000.00 per year