A well-established international B2B conference and events business, part of a larger global events group. The company produces senior-level, content-driven conferences for decision-makers across a range of highly regulated and technical industries, and has recently shifted its strategy toward fewer, larger and more commercially valuable events, including multi-day flagship formats with international reach across the UK, US, Europe and the Middle East.
Role responsibilities
Build and deliver high-impact, end-to-end marketing campaigns for a portfolio of major B2B conferences, directly driving delegate and sponsorship revenue
Own channel strategy across email, digital, social and paid media, identifying the best routes to market for each campaign
Use first-party data to build sharp, targeted audience selections and set up campaign tracking to measure performance and ROI
Write persuasive copy across every campaign touchpoint, plus press releases and PR activity to build event visibility
Develop contra and media partnerships with trade associations, publications and digital platforms
Work closely with sponsors to maximise their exposure and ROI, and monitor competitor activity to sharpen positioning
Review campaign performance weekly, adjusting tactics in real time, and produce clear post-campaign reportingCandidate background
Significant experience in a conference or B2B events marketing role is essential
Commercially minded, with a genuine interest in campaigns that drive measurable revenue and growth rather than pure brand marketing
Confident managing multiple live campaigns at once in a fast-changing, deadline-driven environment
Strong written and verbal communication skills, comfortable producing high-performing copy under time pressure
A collaborative team player, comfortable working cross-functionally with sales, production and leadership
A marketing-related degree is a nice-to-have but not essentialClosing note
If you're an experienced B2B events marketer who wants to see your campaigns directly drive commercial results then click apply or email to start a confidential conversation
Salary description
£40000.00 - £45000.00 per year