Liverpool - Hybrid Working
Salary up to £35k - Depending on Experience
Working for a successful consumer wholesale business, this is a highly visible role focused on growing TikTok Shop revenue through a combination of short-form content creation and live commerce. The successful candidate will be the on-camera face of the brand, creating engaging TikTok content and hosting live shopping events that drive sales and audience growth.
Responsibilities:
Live Hosting
Host regular TikTok Shop live selling sessions
Demonstrate products and answer customer questions in real time
Drive sales, engagement, and conversions during live streams
Build a consistent live audience and community
Analyse performance metrics including GMV, CTR, viewers, and conversion ratesContent Creation
Create, film, edit, and publish TikTok videos
Produce content such as:
Product demonstrations
Tutorials
Unboxings
Trend-led content
Manage content calendars aligned with launches and promotions
Set up basic filming environments and source props/samplesGrowth & Performance
Track engagement and sales performance
Optimise content based on analytics
Support seasonal campaigns, flash sales, and affiliate activity
Stay current with TikTok trends and TikTok Shop developmentsCollaboration
Work closely with ecommerce and marketing teams
Support influencer and affiliate partnerships
Ensure TikTok activity aligns with wider brand campaignsSkills Required:
Must have previous experience working in a similar TikTok/Content Creator/Social Media role
Confident and engaging on-camera presence
Experience creating TikTok, Reels, or other short-form video content
Basic video editing skills (CapCut, Premiere Rush, etc.)
Strong communication and presentation skills
Commercial mindset with the ability to sell products effectively
Self-motivated and comfortable working to a live broadcast schedule
Experience working with retail beauty brands or haircare products
Previous TikTok Live hosting experience
TikTok Shop experience
Live commerce or social selling experience
QVC-style presenting background
Existing TikTok following
Experience analysing content performance metricsThis role is best suited to a commercially minded content creator who enjoys being on camera and can combine entertaining content with sales-driven live commerce
Salary description
£35000.00 - £35000.00 per year