Role Details
Salary: £168-£252 per day
Hours: 37.5 hours a week.
Location: Hybrid working; 2 days a week from the office in London
Contract: 6 month contract. An extension to the contract is highly likely
Key Responsibilities
Spearhead the deployment of through-the-line brand activations and marketing campaigns, collaborating with internal teams to drive relevance, awareness, and engagement.
Own the brand's digital presence by creating and curating a locally relevant content calendar for social channels like TikTok and Instagram. You will also manage the local social content creative agency and foster a strong community through strategic community management.
Lead relationships with key agency partners across social, media, PR, and field marketing. You will also source strategic influencer and brand collaborations to generate hype and maximize campaign impact.
Drive media planning and investment deployment, define KPIs, and implement a test-and-learn agenda to achieve awareness goals while continuously tracking activation performance.
Develop and oversee the brand's sampling plans utilising a 'perfect city' approach, which includes managing the budget, execution, and partner relationships to drive product trial effectively.
Collaborate with the EMEA marketing team to align on digital brand-building initiatives and execute brand plans.
The Ideal Candidate
Demonstrated experience leading integrated 360 campaigns across multiple channels such as creative, PR, influencer, social, partnerships, media, shopper, digital, and sampling.
Proven experience in field marketing and sampling strategies, including successfully driving product trial initiatives and enhancing product visibility at retail locations.
A proactive and results-oriented mindset with strong problem-solving skills, comfortable operating in ambiguous and fast-paced environments.
If you are a self-starter ready to challenge the status quo with an "anything is possible" mindset, please apply today or reach out directly to discuss this fantastic opportunity further!
Randstad CPE values diversity and promotes equality. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010. We encourage and welcome applications from all sections of society and are more than happy to discuss reasonable adjustments and/or additional arrangements as required to support your application.
Candidates must be eligible to live and work in the UK.
For the purposes of the Conduct Regulations 2003, when advertising permanent vacancies we are acting as an Employment Agency, and when advertising temporary/contract vacancies we are acting as an Employment Business
Salary description
£43814.00 - £65720.00 per year