Brand Strategist

Brand Strategist

Rate: £575/day Inside IR35
Duration: 9 months
Clearance: Active SC required
Location: London - Whitechapel Building (WCB)
Hybrid: Flexible onsite expectation

OVERVIEW
We are looking for an experienced Brand Strategist to lead and shape brand strategy, architecture and positioning within a large, complex organisation.

KEY RESPONSIBILITIES
* Develop, shape and implement brand strategy, architecture and positioning.
* Create a coherent brand approach across multiple products, services and channels.
* Define and strengthen brand purpose, proposition, personality, narrative and positioning.
* Lead research and strategy activity and translate findings into recommendations.
* Advise leadership and product teams on brand strategy and implementation.
* Facilitate workshops and support brand implementation across channels.
* Establish measures and OKRs to understand brand effectiveness.

WHAT WE'RE LOOKING FOR
* Proven track record creating and implementing brand strategies and brand architecture.
* Experience with complex, multi-channel brands.
* Strong understanding of brand positioning, equity, purpose and architecture.
* Strong stakeholder management and workshop facilitation skills.
* Experience influencing senior leadership and C-suite stakeholders.

BRAND STRATEGY EXPERIENCE
Brand strategy, brand architecture, positioning, purpose and proposition, equity and awareness, storytelling, trust, implementation, governance, customer journeys, inclusive branding, measurement and OKRs.

MULTI-CHANNEL BRAND EXPERIENCE
Experience managing brand strategy across a broad ecosystem of products, services and channels.

STAKEHOLDER & CREATIVE COLLABORATION
Build relationships with senior leaders, provide strategic direction, collaborate with multidisciplinary teams and navigate complexity.

IDEAL BACKGROUND
Brand Strategist, Senior Brand Strategist, Brand Consultant, Brand Manager, Brand Director, Director of Brand Strategy.

TOOLS & WAYS OF WORKING
Microsoft 365, Jira, Trello, Agile ways of working, qualitative and quantitative research frameworks.

TEAM
Immediate team of approximately 1-10 people with extensive collaboration across Government.

SUMMARY
Brand Strategist required to shape and implement brand strategy, architecture and positioning across a complex, multi-channel environment