Core Purpose
Growth Shop is looking for a CRM Designer specialising in email who understands how creative, UX, brand, and conversion work together inside the inbox.
You’ll design high-performing email and SMS creative for ecommerce brands, build reusable design systems, and collaborate closely with CRM strategists, copywriters, and technical CRM specialists.
We’re looking for someone who understands that an email isn't simply a graphic; it is a conversion experience.
Key Responsibilities
- Design high-performing email creative for ecommerce campaigns and lifecycle flows.
- Translate CRM strategy and creative briefs into conversion-focused email layouts.
- Create designs that work across mobile and desktop.
- Develop reusable email modules, templates, and design systems.
- Collaborate with CRM Copywriters on hierarchy, messaging, offers, product content, and CTAs.
- Work with CRM Executives and technical specialists to ensure designs can be accurately implemented.
- Design lifecycle experiences including:
- Welcome
- Browse abandonment
- Cart/checkout abandonment
- Post-purchase
- Replenishment
- Win-back
- Promotional campaigns
- Maintain brand consistency across different clients.
- Use performance data and testing results to improve layout, hierarchy, imagery, CTA treatment, and creative direction.
- Prepare designs for implementation and provide clear specifications/assets.
- Contribute to creative audits, pitches, and new-business opportunities.
- Help develop GrowthShop's CRM design standards and reusable systems.
What we're looking for:
- 2–5+ years of digital, email, ecommerce, or CRM design experience.
- Strong portfolio of email design work, preferably ecommerce/DTC.
- Advanced Figma and/or Adobe Creative Suite skills.
- Strong understanding of responsive email design.
- Strong understanding of UX, hierarchy, accessibility, typography, and mobile-first design.
- Ability to design within real-world email platform constraints.
- Strong visual judgement and brand-system skills.
- Comfortable collaborating with copywriters, strategists, and technical CRM specialists.
- Understanding of HTML email is a strong plus.
- Ability to manage multiple clients and deadlines in an agency environment.
What success looks like:
- Emails are visually strong, on-brand, conversion-focused, and technically implementable.
- Creative contributes to improved engagement, click-through, conversion, and revenue.
- Reusable modules and design systems improve production quality and efficiency.
- Designs are delivered reliably with minimal implementation rework.
- You work seamlessly with CRM strategy, copy, and technical teams.