Area Sales Manager

Job Title: Area Sales Manager (Materials Handling / Forklift Industry)
Location: You will reside in the Croydon area 
Patch to cover: South East
Salary: Competitive + Company Car
Hours: Monday–Friday, 40 hours per week

We’re looking for an experienced Area Sales Manager to grow sales across the South East, with a strong focus on new business development and territory growth.
You’ll manage an existing customer portfolio while actively identifying and winning new business, taking ownership of the full sales cycle from prospecting and appointments through to negotiation and closing.
Using a consultative sales approach, you’ll build strong customer relationships, understand their requirements and provide the right solutions.
Success in the role will come from strong territory planning, relationship management and a proven ability to win new business.

Key Responsibilities
Identify and develop new business opportunities across the territory
Prospect and arrange appointments with potential customers
Visit prospective customers to generate new sales
Manage and develop existing customer relationships
Identify opportunities to upsell and increase account value
Understand customer requirements and recommend appropriate solutions
Prepare and provide customer quotations
Deliver customer presentations and equipment demonstrations
Negotiate commercial terms and close sales
Research and monitor market and customer information
Identify new markets and potential business opportunities
Maintain accurate sales and activity records within a CRM
Analyse CRM data to identify further sales opportunities
Effectively plan and manage your territory, diary and customer visits
Requirements:
Minimum 5 years' sales experience within the Materials Handling / Forklift Industry
Strong new business development and prospecting experience
Proven account management and customer development skills
Excellent relationship-building skills
Strong presentation and customer-facing abilities
Experience with equipment demonstrations, price negotiation and objection handling
Strong commercial awareness
A consultative / solution-based approach to sales
Good numerical and commercial understanding
Strong IT skills, including Microsoft Office, email and CRM systems
Excellent organisation and time-management skills
The ability to effectively plan and manage a sales territory
The ability to understand technical information and communicate features and benefits clearly
Package & Benefits
Competitive salary (to be discussed at interview stage)
Company car
Company laptop and mobile phone
24 days' holiday + 8 statutory days
Pension contribution
Training and development opportunities
Career progression opportunities
Next steps:
If this sounds of interest - please contact Celi on (phone number removed) or apply today INDJH1