This is an in-house B2B events role, with a strong focus on managing the business's presence as an exhibitor and sponsor at major industry trade shows and conferences. You'll make sure the company gets maximum value from its investment, from selecting the right sponsorship opportunities and managing stand design and logistics, through to coordinating Sales attendance, creating a strong delegate experience and measuring results afterwards.
Alongside third-party exhibitions and conferences, you'll also deliver the company's own events, including executive and customer briefings, partner events and their flagship annual user conference.
With a calendar of 50+ events each year, this is a busy, hands-on role requiring someone who can confidently manage multiple events at different stages while working closely with Sales, Demand Generation, Partner Marketing and external suppliers.
Location: London or easily commutable, with monthly in-person team days in the city. Regular event travel is required, predominantly across London and Europe, alongside an annual trip to Australia and a small number of trips to the US each year.
AS EVENTS MANAGER, YOUR RESPONSIBILITIES WILL INCLUDE:
Owning the planning and delivery of the company's participation in a portfolio of 50+ events annually across EMEA, including major Legal Tech and industry conferences, exhibitions, sponsored events, partner programmes and company-owned events.
Managing the company's presence as an exhibitor and sponsor at major trade shows and conferences, ensuring each event is professionally executed and supports wider marketing and commercial objectives.
Taking responsibility for the end-to-end exhibitor journey, including sponsorship packages, exhibition space, stand design and build, signage, branding, collateral, merchandise, equipment, shipping, registrations, passes and on-site logistics.
Working closely with Sales to coordinate attendance, brief teams ahead of events and make sure they have the messaging, collateral and information needed to get maximum value from each opportunity.
Managing relationships with conference organisers, venues, stand contractors, production partners and other external suppliers.
Delivering company-owned events, including customer and executive briefings, partner events and the business's flagship annual user conference.
Ensuring a consistently high-quality brand and attendee experience across exhibition stands, sponsored activity and company-hosted events.
Supporting co-hosted partner events, coordinating activity with Partner Marketing and working within agreed joint programmes and lead-sharing processes.
Managing event budgets and supplier costs, ensuring spend remains within agreed parameters and identifying opportunities to maximise value.
Tracking and reporting event performance, including attendance, engagement, leads and wider ROI, to help inform future event investment and planning.
Maintaining a clear forward events calendar and managing multiple overlapping deadlines across different countries and time zones.
THE IDEAL EVENTS MANAGER WILL HAVE:
3+ years' experience in an in-house B2B events or field marketing environment, ideally within technology, SaaS, Legal Tech or another complex B2B sector.
Strong experience managing large-scale trade shows and exhibitions from the exhibitor/sponsor side is essential. You will understand what it takes for a company exhibiting at an event to stand out and generate value from its investment.
Hands-on experience managing exhibition stands, including working with event organisers, stand builders and suppliers and coordinating everything required to get the business successfully onto the show floor.
Experience delivering company-owned or corporate events such as customer briefings, executive events, partner events, user conferences or similar programmes.
The organisational skills to manage a high-volume, multi-country events calendar, with several events at different stages of planning at any one time.
A commercially minded approach to events, with an understanding that success goes beyond delivering a great-looking stand and includes engagement, lead generation, Sales follow-up and measurable return.
Confidence working hands-on with marketing and events technology. You don't need to be a systems administrator, but should be comfortable looking up records in platforms such as Salesforce or Marketo and pulling event reporting from platforms such as Cvent. Experience with Asana would be a bonus.
Willingness to travel internationally, predominantly within London and Europe, with an annual trip to Australia and a small number of trips to the US each year.
WHY JOIN THIS BUSINESS AS THEIR EVENTS MANAGER?
Own the exhibitor experience for a major B2B technology brand, including its presence at some of the industry's most important conferences and trade shows.
Enjoy a genuinely varied remit combining major exhibitions and sponsorships with customer events, executive briefings, partner programmes and a flagship annual user conference.
Join a fast-growing Legal Tech business accelerating further through AI-led innovation.
Work closely with Sales and Marketing teams that genuinely collaborate, with events viewed as an important part of the wider commercial strategy.
Gain real visibility with senior leadership while having the autonomy to take ownership of events across the region.
Work within an international business, with opportunities to attend and deliver events across Europe, Australia and the US.
Take on a broad role with genuine scope to influence how the company's event programme evolves as the business continues to grow.
And one final thing, every application to Armstrong Lloyd is reviewed by a real person, not an AI bot.
Armstrong Lloyd is a specialist marketing recruitment services provider. We specialise in the B2B SaaS and technology space and recruit for a variety of similar marketing roles
Salary description
£50000.00 - £62500.00 per year