Brand Manager

The Company

Our client has exciting and ambitious plans for the next few years. As part of our growth strategy, they are investing significantly in innovation and brand — this includes plans to build a dedicated NPD kitchen and commercial suite facility.

They are now looking for an experienced and driven Senior Brand Manager to help shape and lead this journey.

Overview:

This position is suitable for an experienced and commercially minded Senior Brand Manager to take ownership of the strategy and drive growth against the product portfolio. Reporting to the Head of Commercial, this is a key position that will shape how the business is positioned in the market – from consumer insight through to retail execution.

Key Responsibilities

Own and evolve the brand strategy, ensuring consistency across all touchpoints

Lead end-to-end marketing campaigns, from concept through execution and evaluation

Manage NPD pipeline in collaboration with the product development team, from concept through to launch.

Monitor market trends, competitor activity, and consumer insights to identify opportunities and inform decision-making

Analyse campaign performance, providing clear, actionable insights and recommendations

Collaborate closely with cross-functional teams including Sales and Operations, to ensure brand consistency and commercial alignment

Collaborate with NPD to produce market leading and innovative products for the brand

Manage brand budgets and ensure cost-effective delivery of marketing activity

Oversee and manage relationships with external agencies (creative, PR, media) and suppliers, maintaining high standards of creative output

Support the development and execution of digital marketing initiatives, including social media and online advertising

Ensure all brand communications adhere to company vision, values, and brand guidelines

Prepare reports, presentations, and performance updates for the Head of Commercial and CEO

Skills & Experience

Proven experience in a Brand Manager or similar role, ideally within FMCG

Strong commercial awareness with the ability to translate insight into action

Experience managing integrated marketing campaigns across multiple channels

Excellent analytical skills with confidence in interpreting data and performance metrics

Strong project management and stakeholder management capabilities

Experience working with external agencies and managing budgets

Confident communicator with the ability to influence at all levels

On offer:

Work with an award-winning, innovative company that has ambitious growth plans

High visibility role with direct impact on business performance

Collaborative and forward-thinking culture

Opportunity to shape and grow the brand

Our Referral Incentive:

Due to the high amount of interest that we receive for each of our roles unfortunately we cannot respond to each application individually, therefore if you do not hear back from us you have not been shortlisted for this role. Please continue to check our website for any other roles which may be of interest.We offer a £500 referral if you introduce someone we place - see our website for details We regret that this client is not prepared to sponsor work permit or work permit transfer applications. Candidates must be able to prove their eligibility to work in the UK