Senior Social Media Executive

Senior Social Media Executive - Fashion Brand

Essex Area | Salary - DOE

We are partnered with a fast-growing UK fashion retailer known for its trend-led, affordable collections and strong digital presence. With a loyal customer base, frequent new launches and continued investment in ecommerce and customer experience, the business has established itself as a leading name in accessible fashion.

The Role:

This is a unique opportunity for a Social Media Manager to take ownership of the entire social media function for an exciting and growing fashion brand. You will be responsible for developing and delivering a multi-platform social media strategy, building a consistent and premium brand identity while driving meaningful engagement, brand awareness and commercial growth.

Key Responsibilities:

Develop and implement the overall social media strategy, establishing clear objectives and growth plans across all platforms.

Build and lead the social media function, managing and mentoring Content Creators and supporting their development.

Own the brand's presence across Instagram, TikTok, LinkedIn and YouTube, creating tailored strategies for each platform.

Develop a premium, aspirational social identity that appeals to a more mature fashion audience.

Lead the planning, creation and delivery of engaging and commercially effective social content.

Create, film, edit and publish high-quality video and photographic content across organic social and paid advertising.

Lead creative direction for campaigns, product launches, seasonal collections and key brand moments.

Plan and manage content shoots, including booking models, styling looks and coordinating production schedules.

Work closely with the in-house photographer and wider Marketing team to deliver high-quality creative.

Own the social media content calendar, ensuring campaigns, launches, Stories and promotional activity are planned and delivered effectively.

Maintain a consistent brand identity, tone of voice and visual direction across all social channels.

Analyse social media performance and use data and insights to continually improve content, engagement, reach and conversion.

Identify new opportunities to grow the brand through social-first campaigns, trends, creators and innovative content formats.

Stay ahead of developments across social platforms, fashion trends, consumer behaviour and algorithms.

Confidently appear on camera when required and direct talent during content shoots.

Work collaboratively with the wider Marketing and Brand teams to ensure social activity supports wider commercial and brand objectives.

About You:

2+ years' experience in social media management, ideally within a fashion, beauty, lifestyle or consumer brand.

Proven experience developing and executing multi-platform social media strategies.

Previous experience managing, mentoring or leading Content Creators or a social media team.

A strong understanding of Instagram, TikTok, LinkedIn and YouTube, including platform-specific best practice and emerging trends.

Excellent video creation, editing and creative storytelling skills, with a strong portfolio of work.

A highly creative eye with a strong understanding of premium fashion and lifestyle content.

Why Apply?

Opportunity to build and shape the social strategy from the ground up.

Lead and mentor a growing team of Content Creators.

Work for an established and growing fashion and footwear brand with exciting plans for the future.

Take ownership across Instagram, TikTok, LinkedIn and YouTube.

Combine strategy, leadership and hands-on content creation in one role.

Have real creative influence over the brand's premium and aspirational social identity.

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