Aquent is partnering with a global entertainment leader, a company renowned for bringing iconic entertainment experiences to life through consumer products. This is an exceptional opportunity to make a significant impact, shaping the retail presence and consumer engagement for beloved entertainment titles across the vibrant Spanish market. You will be instrumental in developing and executing innovative marketing campaigns that not only maximize brand visibility and commercial performance but also deeply resonate with consumers, driving excitement and loyalty.
About the Role
Join a forward-thinking team dedicated to connecting audiences with their favorite stories through compelling consumer products. In this pivotal role, you will leverage your deep understanding of the Spanish retail landscape to craft and implement impactful marketing strategies. You will be at the forefront of driving consumer engagement and sales, collaborating with a diverse range of partners to create memorable campaigns that connect with audiences and deliver tangible results, directly contributing to the success and reach of popular entertainment properties.
What You’ll Do
- Develop and execute comprehensive 360° retail marketing campaigns across mass-market, specialist, and e-commerce channels.
- Define the optimal marketing and media mix for retail campaigns, encompassing in-store communications, e-commerce activations, social commerce initiatives, and launch events.
- Manage the complete lifecycle of omnichannel marketing initiatives that support key entertainment titles.
- Oversee and strategically manage the retail marketing budget, ensuring effective allocation and a strong return on investment.
- Collaborate closely with licensees to implement retail-specific campaigns and seamlessly integrate partner activities into broader marketing strategies.
- Cultivate robust relationships with retailers, licensees, agencies, and cross-functional internal teams to ensure the successful delivery of campaigns.
- Apply your expertise in retail strategies and consumer trends to develop innovative yet commercially viable marketing solutions.
- Drive consumer engagement and boost sales through diverse digital marketing activities, including social media campaigns, influencer partnerships, Search Engine Optimization (SEO), display advertising, sponsored products initiatives, and custom content creation.
- Champion the overarching retail marketing strategy, fostering an environment of creativity, innovation, and best practices.
- Partner with creative agencies and internal teams to conceptualize and develop compelling marketing concepts and assets.
- Effectively manage multiple projects concurrently, ensuring all deliverables meet deadlines within a dynamic and fast-paced environment.
What You’ll Bring to the Team
- A minimum of 8 years of marketing experience within one or more of the following sectors: consumer products, licensing, retail, partnerships, or entertainment.
- Profound understanding of the Spanish retail market, including mass-market, specialist, and e-commerce retailers.
- Demonstrated experience working with major retailers within the Spanish market.
- Excellent knowledge of the licensing landscape and current retail and consumer trends.
- Broad marketing expertise across various disciplines, including retail marketing, social and digital marketing, in-store marketing, influencer marketing, and Public Relations (PR).
- Strong commercial acumen combined with exceptional creative judgment.
- Outstanding organizational and project management skills, with a proven ability to manage multiple priorities and deadlines effectively.
- Comfort working collaboratively with internal stakeholders, external partners, and agencies.
- Willingness to travel regularly within Spain and occasionally across the EMEA region.
- Fluency in both English and Spanish is essential.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Client Description
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Our Client is the world’s leading streaming entertainment service. Headquartered in California, they’re proud of their unique company culture. This organization has offices all over the world, and has continued to grow for almost 25 years. They now play an active role in production and distribution of original and award-winning content.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
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