Data Analyst

Data Analyst

A luxury automotive manufacturer has an immediate requirement for a Customer Data Analyst, with an understanding of the automotive business or retailer network operations and behaviours.

Familiarity with campaign management tools, segmentation logic, or marketing automation platforms would also be advantageous.

Key accountabilities of the function

Comprehensive analysis, insightful reporting, and strategic project support.
Collaborate with Data analysis team to ensure the seamless maintenance and improvement of compliance documentation, fostering a culture of regulatory excellence.
Deliver impactful ad-hoc reports, including targeted marketing audience selection lists, detailed segmentation analyses, customer insight and the development of dynamic data dashboards.
Support lead management processes involving delivery of leads to retailers, including testing of new lead sources.
Support the Customer Data Manager and Customer Experience Manager with data integration initiatives by providing insights and rigorous testing, facilitating large-scale transformations within the customer IT landscape.
Write and execute precise SQL queries on the customer database platforms to ensure data integrity and campaign effectiveness.
Ensure the accuracy and relevance of data within the company systems, including the timely incorporation of new models and campaigns.
Coordinate the resolution of customer-related data through the IT ticketing system, ensuring prompt and effective solutions.
Engage with all divisions on central projects related to customer data and customer experience, fostering collaboration and alignment across the organisation. Skills & Experience

Marketing / Business / Data-related Degree, or equivalent
Experience working with various levels of management and automotive suppliers.
Understanding of the automotive business / retailer network and competitor operations and behaviours.
Familiarity with campaign management tools, segmentation logic, or marketing automation platforms.Additional skills

SQL creation and execution over a complex data model to be able to drive value to other areas of the business.
Proven Experience of Adobe Campaign Manager in a commercial environment. Interested, please contact Graeme at Vibe Recruit on (phone number removed) or apply immediately

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