Social Media Lead
Full Time 5 days per week
1-2 days offsite shooting content
Office based – Dagenham/Barking area - London
Drivers ideal due to office location (however this is not a requirement)
The opportunity to join a fast-growing Instagram led aspirational womenswear brand. Focused on creating timeless outerwear and elevated fashion pieces. We are looking for a highly creative and ambitious Social Media & Community Manager to help grow the brands online presence and build a strong community.
Open to junior candidates with 1 year experience supporting a socially led fashion brand or exceptional entry-level candidates with the right aesthetic in their own personal Instagram.
The ideal portfolio should demonstrate a polished, sophisticated, minimalist, clean, visually considered editorial approach to content – think premium/high end fashion magazine. We’re looking for someone with an instinct for refined composition, understated luxury and timeless, beautifully crafted imagery.
The Role
Responsible for planning, creating and managing content across all social media platforms, while helping shape the public image of the brand. This is a hands-on role that requires creativity, organisation and a strong understanding of luxury fashion and social media trends.
Content Creation
- Attend campaign, e-commerce and lifestyle shoots
- Capture behind-the-scenes content and iPhone content from all angles
- Film and edit content for Instagram Reels, TikTok and Stories
- Create engaging daily content that aligns with the brand aesthetic
- Work closely with photographers and the wider team to maximise content output and match mood boards
Social Media Management
- Manage Instagram, TikTok and other social media platforms
- Plan and schedule daily content
- Stay ahead of social media trends and implement relevant ideas
Influencer & Partnership management
- Build relationships with influencers and creators
- Manage gifting campaigns and paid collaborations
- Organise influencer visits, content days and creator shoots
- Identify partnership opportunities with complementary brands
Community Building
- Engage with followers through comments, stories and community interactions
- Build relationships with loyal customers and brand advocates
- Encourage user-generated content and customer participation
- Help establish the brand as an online leader
Campaign planning
- Plan frequent campaign shoots and content days
- Develop content strategies around launches, new collections and key sales periods
Requirements
- Strong understanding of Instagram, TikTok and modern social media
- Excellent eye for fashion, aesthetics and luxury branding
- Experience creating and editing short-form video content
- Confident filming content on iPhone
- Highly organised and able to manage multiple projects simultaneously.
This is a wonderful opportunity to join the founding team of a socially led, ambitious and fast growing womenswear brand with a direct impact on their market position. A great opportunity for someone early and ambitious in their social media career.